Find Your Creative Niche & Customer Base
If you are a well-established artist, you will already likely know your niche and will have a good understanding of the types of clients that are typically interested in your work. If you are an emerging artist, then this is an area that needs some thought to be given...
Weekly Marketing Tasks: The Power of Momentum
One of the questions often asked is how to plan your weekly marketing tasks to benefit from the power of momentum. A key to momentum and marketing success is breaking down your goals into bite-size chunks and making time to do them consistently. This may seem like...
Creating A Database Of Potential Clients
Building your most valuable business asset is often neglected by artists. Creating a list of people who have bought from you or who are interested in keeping in touch, will enable you to generate residual sales opportunities. It is more cost effective to market to...
The Art Of Personal Branding
Everyone has a personal brand whether they know it or not, artists included. In simple terms your brand is what impression you give people, it is a timeless concept. As an artist, your brand essence is a blend of your artwork, your attitude, your story and your goals....