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Using the Art of Storytelling to Sell Your Brand

Using the Art of Storytelling to Sell Your Brand

Marketing

Finding a way to connect with your audience is one of the most effective tools to grow your business. Many artists focus their branding on the artwork they produce, rather than their role as an artist. However, as the art industry has shown time and time again,...
Online Sales Trends in the Hiscox Report

Online Sales Trends in the Hiscox Report

Marketing, Practicalities

The Hiscox Report provides insight into trends occurring in online art sales. This year’s report is presented a bit differently than usual. In order to track developments during the global pandemic, a short Hiscox report has been produced and further updates will...
Five Apps Every Creative Should Be Using Right Now

Five Apps Every Creative Should Be Using Right Now

Marketing

1. Perfect For Overcoming That Creative Rut – Brainsparker Creativity Cards. Brainsparker Creativity Cards is available to download for free via the App Store for iOS devices. Please be aware this app offers in-app purchases. Whether you’re a leader in your field or...
Find Your Creative Niche & Customer Base

Find Your Creative Niche & Customer Base

Marketing, Pricing & Sales

If you are a well-established artist, you will already likely know your niche and will have a good understanding of the types of clients that are typically interested in your work. If you are an emerging artist, then this is an area that needs some thought to be given...
Weekly Marketing Tasks: The Power of Momentum

Weekly Marketing Tasks: The Power of Momentum

Marketing

One of the questions often asked is how to plan your weekly marketing tasks to benefit from the power of momentum. A key to momentum and marketing success is breaking down your goals into bite-size chunks and making time to do them consistently. This may seem like...
Creating A Database Of Potential Clients

Creating A Database Of Potential Clients

Marketing

Building your most valuable business asset is often neglected by artists. Creating a list of people who have bought from you or who are interested in keeping in touch, will enable you to generate residual sales opportunities. It is more cost effective to market to...