Finding a way to connect with your audience is one of the most effective tools to grow your business. Many artists focus their branding on the artwork they produce, rather than their role as an artist. However, as the art industry has shown time and time again,...
The Hiscox Report provides insight into trends occurring in online art sales. This year’s report is presented a bit differently than usual. In order to track developments during the global pandemic, a short Hiscox report has been produced and further updates will...
1. Perfect For Overcoming That Creative Rut – Brainsparker Creativity Cards. Brainsparker Creativity Cards is available to download for free via the App Store for iOS devices. Please be aware this app offers in-app purchases. Whether you’re a leader in your field or...
If you are a well-established artist, you will already likely know your niche and will have a good understanding of the types of clients that are typically interested in your work. If you are an emerging artist, then this is an area that needs some thought to be given...
One of the questions often asked is how to plan your weekly marketing tasks to benefit from the power of momentum. A key to momentum and marketing success is breaking down your goals into bite-size chunks and making time to do them consistently. This may seem like...
Building your most valuable business asset is often neglected by artists. Creating a list of people who have bought from you or who are interested in keeping in touch, will enable you to generate residual sales opportunities. It is more cost effective to market to...