Whether you are a seasoned artist or a budding creator, understanding the nuances of licencing can be a game changer in establishing a sustainable income stream from your work. Join us as we explore the key principles of establishing a sustainable income stream from your artwork. We are thrilled to welcome esteemed guests, the Greetings Card Association, to our expert panel. This session will explore obtaining your first licence agreement to create multiple income opportunities.

Join us for an engaging discussion where you will gain insights and practical tips that will help you maximize the potential of your artwork through licensing. The expertise of the Greetings Card Association combined with the insights from the Visual Artists Association promises to deliver a webinar that is educational, empowering, and inspiring.

Allison Cole is an artist, teacher and illustrator working out of her studio in Rhode Island. Over the years she has carefully honed her personal vision and aesthetic to include both the creative and entrepreneurial aspects of art. Her bright and colorful work can be found on collaborations with Target, Hasbro, West Elm, Badge Bomb, Faber-Castell, Little,Brown, and Scholastic, to name a few. On a day-to-day basis in her studio she focuses on a range of illustration markets such as children’s illustration, editorial, fine art, and licensing. She currently teaches undergraduates at the Rhode Island School of Design, and has online surface design courses available through Domestika.

Adriana Lovesy

Adriana is the founder and creative talent behind the luxury handmade greeting card brand Mrs Lovesy. Adriana has a Fine Art Degree from the prestigious Slade School of Fine Art London and launched her greeting card business in 2015 whilst on maternity leave with her eldest son Lucien. She also received her first Henries finalist nomination that same year. Adriana has gone on to receive further nominations in 2016 and 2020. In 2018, she was selected as a finalist in the Kent Women in Business Awards for Mumpreneur of the Year. Adriana’s cards have sold in independent retail shops across the UK and on notonthehighstreet.com. She currently exports to France and Australia.

During this webinar, you can expect to achieve the following learning outcomes:

· Understanding Artwork Licensing: Obtain a comprehensive overview of artwork licensing, including its purpose, benefits, and the opportunities it presents for artists. Gain a clear understanding of the essential terms, considerations, and legal aspects involved in licensing your artwork.

· Navigating the Licensing Landscape: Dive into the intricacies of the licensing industry and explore the various platforms, agencies, and opportunities available for artists. Discover effective strategies for marketing and promoting your artwork to potential licensees that can help you enhance your visibility and profitability.

· Creating Financial Opportunities: Learn practical tips and techniques for negotiating licensing deals and maximizing your financial opportunities as an artist. Understand the importance of setting fair and competitive pricing structures and explore methods for establishing long-term relationships with licensees.

All attendees will receive a comprehensive 20-page PDF guide on artwork licencing which includes case studies. Whether you are an emerging artist interested in exploring new avenues to monetize your art or an established artist seeking to expand your licensing portfolio, this webinar is designed to provide you with essential insights and guidance to succeed in the realm of artwork licensing.

Secure your place now to unlock the potential of Artwork Licensing and take your artistic career to new heights. The knowledge gained from this webinar will empower you to diversify your income streams and explore exciting opportunities for your artwork.

Note: The registration fee for this webinar will contribute to supporting the Visual Artists Association’s initiatives to provide resources and support for artists worldwide. Free for Premium Members and £24.99 for non-members.

Don’t miss out on this unique opportunity to learn from industry experts in Artwork Licensing. Register now and embark on a journey of artistic growth, financial empowerment, and creative success!

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