Mentorship Programme

Could an Artist Mentor help you?

Meet Your Mentor

We would like to introduce you to our new Artist Mentor – Karen van Hoey Smith. Karen is an Artist Manager, Fine Art Auctioneer and Consultant Expert with a Degree in Fine Art Evaluation, previously working as a Gallery Manager for Blue Dot Art & Whitewall Galleries – in addition to this was she was also a partner of White Rose Publishing. With a successful history working as an Art Broker, having sold pieces for the likes of Banksy, Karen found that she was representing and helping Artists on a regular basis achieve more sales and reaching their goals.

Through a tailored Mentorship Programme with The Visual Artists Association (VAA) focusing on your individual situation, Karen will use her extensive experience working with Artists to give YOU the clarity and direction you’ve been looking for.

Our Mentorship Programme is an additional cost to your membership. Keep reading for our different packages and if you’re interested in our Mentorship Programme then email our team at hello@visual-artists.org with the subject “Mentorship with Karen” and we will be in touch!

“We want to transform Artists lives by offering a clear pathway to succeed commercially in their art business, giving them more time to create.”

The VAA’s Mission


Do you have a specific area you want to focus on? Well, our 3 month or 6 month mentorship programme will be perfect if you have a certain topic you’d like to dive in deep with.


Or would you benefit more from a detailed overview of your entire arts business? If you’re looking to take strides to success … choose either our 1 year or 18 month programme for a loyal in-depth mentorship programme.

After choosing the length of your programme and completing a Pre-Mentorship Questionnaire, you will be invited to your initial Zoom Consultation. Karen will go through your tailored strategy with key areas for you to complete. Progress will be monitored through monthly reporting and catch up calls/emails.


What will you receive from your mentorship programme?

Zoom Consultations

We will kick start your programme by having a private consultation, learning about your specific needs, setting goals and targets and giving you the direction you need.

Branding & Marketing

Refine your brand and learn how to market your art, showcasing it’s best potential. This will start to bring your arts business more traction and sales.

Work Critique

Receive advice from an industry professional. We will discuss your work, style, and technique to help you produce your finest work.


You will gain guidance, tips and formulas which will take you on the road to success.

Our Mentorship Programme can also help you with the following:


  • Work Critique
  • Branding/Marketing
  • Website
  • Competitor Research
  • Campaigns & Ideas
  • Social Media
  • Artists Statements/Bio
  • Portfolio Reviews
  • Pricing/Selling
  • Public Sector/Applications
  • Support
  • New Audiences
  • Galleries & Representation
  • Tailored Strategy/Target Setting & Goals/Assignments
  • Practicalities – setting up your business/shipping/framing


Ready to take the next step?

Level up your arts business by getting in touch today …

Membership Support

If you have a query about your arts business get in contact with our help desk hello@visual-artists.org

If you would like to chat about your Membership you may contact our Membership Advisor Agnes Gomori on 01244 952020

Contact Us:

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Office Hours

Monday – Friday | 9am – 5pm

Strategy Calls

If you would like to discuss a call that you have booked with one of our experts. Please call us on 01244 952020