Some artists are successful in achieving more than their fair share of fame. When mentoring artists, they often confide that they find the basics of PR a mystery, or somewhat confusing to say the least. This article will explain the basics of PR and tips you can use to increase your media exposure.
The use of PR is not a new concept in the art world and can be traced back to the years following World War 1. For example, artists Jackson Pollock and Jacob Epstein acknowledge that their careers skyrocketed after receiving significant PR from working with the same public relations art agent, Eleanor Lambert. Equally the success of some of today’s richest artists such as David Hockney, Sean Scully and Damien Hirst can be attributed to exceptional PR.

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