VAA Masterclass: The Artist Guide to Video Marketing

28th September | 13:00 UK Time | Online

Video is one of the most powerful tools an artist can use to share their work, grow an audience and build real connections online. But knowing where to start is the hard part.

This masterclass brings together VAA Director Shirley-Ann O’Neill and social media strategist Alex McCann to walk you through exactly how to use video to market your art practice, without it feeling overwhelming.

Who is it for? This session is ideal if you are an artist who knows you should be doing more with video but are not sure how, or if you have dabbled with Reels and Stories but want a clearer strategy behind what you are doing.

What you will learn:

• What kinds of video actually work for artists on social media
• How to shoot simple, effective content without expensive kit
• How to plan your video content so it feels manageable
• How to use video to grow your following and reach new collectors and opportunities
• How to present yourself and your work confidently on camera

Your speakers:

Shirley-Ann O’Neill, founder of VAA, is a seasoned arts director and curator with over 20 years of experience working with creatives. She is the co-author of the internationally bestselling art business books ‘Good Art Does Not Sell Itself’ and ‘Securing Representation.’ Her passion for global artist outreach and discovering new talent is evident in her curated exhibitions, which have been showcased on BBC, Sky News, and International New York Times. Shirley-Ann leads the Visual Art Open Prize and VAA Artist of the Year Awards, driving the VAA CPD & mentorship programme with courses on Art Curation & Exhibition Management, Art Sales Academy, and Artist Momentum. She has previously served on the selection committee for the Other Art Fair London by Saatchi Art.

Alex McCann is owner of Altrincham HQ – a social media management and training company based in Cheshire that has worked with 1000s of local business developing their social media strategy. Over the past 10 years Alex has built up an impressive training client list including the BBC, Manchester City, NHS, The Midland Hotel, University Of Manchester, Manchester Arndale and many more Each month Altrincham HQ spend 200+ hours per month managing marketing campaigns for businesses so witness Social Media changes in real time and action them. A former journalist, whose blogs have been read by over half a million readers, he has also successfully ran an events company putting on 60 events a year which included a 15,000 capacity arts & music festivals in Manchester. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex. Altrincham HQ works with businesses across the UK on all aspects of Social Media including Twitter, LinkedIn, Facebook, Instagram and blogging for business success. For more info check out http://www.altrinchamhq.co.uk

Tickets: Free for VAA Premium Members £12.49 for VAA Standard Members – please make sure you login to your VAA account first before securing a place.

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