Learn more about our articles, guides and templates.
Nadine dives in with Members Advisors Ian and Barbar to discuss The VAA’s Articles, guides and templates.
What To Consider When Taking Part In An Art Fair
It can be a very exciting time taking part in an Art Fair. Once your application has been approved, it is time to ...
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15 Ways You Can Sell Your Art
There are multiple avenues out there for promoting and selling your artwork. In this article there are a selection of the main ways you can consider getting noticed and increasing your profile as an artist. From exhibiting at an Art Fair to licensing your artwork, there may be one or a few points below that you may be interested in or haven’t considered.
Find your Local Art Scene – Have a look at what is going on in your local area. Approach the local council. Usually they will have a mailing list specifically for Artists outlining what opportunities there are for Artists in the local area. Most areas have events designed for artists - classes, exhibits, information on local events where artists sell art and other art related resources.
Getting Involved With Art Galleries
Many artists partner with Art Galleries to help promote and sell their artwork. If you can make contact and build a relationship with a Gallery, this creates an excellent opportunity for you to focus on creating your work while the Gallery sells your work. It is beneficial to start with an initial enquiry; in this article we have guided you on how to get started including information on contracts.
Step 1 – Finding the Gallery to sell your work - Visit many galleries first to get an idea of the type of work they sell. Then, create a list of galleries you want to scout. As a starting point visit some art shows, get an idea of clientele, the owner and the type or art. Will your work still fit with the gallery? If you are happy that the Gallery is right for you, either email or phone to make an appointment or turn up to see if you can have an informal chat.
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How To Find A Gallery
Becoming part of an Art Gallery gives you kudos as an artist. You feel part of the world of art and it can open up possibilities and generate sales that could be harder if you were going it alone. Galleries are set up and ready to go, they have the foundation for marketing you and promoting your artwork. The following hints and tips guide you on how to get in touch and connect with Galleries.
Do your Research - take your time and research the gallery first. Do they sell your type of work, is your work within the price range?
How To create Your Fan Base On Social Media: 8 Simple Steps
With so many social media platforms to choose from, it can become a chore for artists to build a fan base. You have a finite amount of resources, so it can seem overwhelming to decipher the best strategy. There is an easier route to gaining momentum by following these 8-steps.
1. Choose one platform, learn how to use it effectively and use two other platforms to promote the 1st platform.
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How to increase Email Success with Open & Click Rates
Email marketing is one of the most affordable and effective ways to engage with art buyers and prospects. ...
Make Decisions like a Marketing Expert
The core decision making principles of marketing professionals are the same regardless of whether you are marketing your art on a ‘shoe-string’ zero budget or have gazillions to spend. Learning how to make decisions like a marketing expert will directly benefit your bottom line. Follow these five principles for success.
1. Objectives & Plan – where are you now, where do you want to be and how will you get there?
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Why You Need A YouTube Channel
YouTube is the biggest video sharing website out there, with billions of viewers watching content about everything and anything, plus it’s free to use. As an artist, this guide helps you consider the benefits of setting up and posting art related videos. YouTube is a fantastic tool if you manage it correctly, and the opportunities of promoting yourself can be huge.
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How To Use Facebook Live To Engage Art Fans
Facebook ‘Live’ presents an extraordinary opportunity for artists to connect with a global audience. Live video on any platform is a powerful tool to engage on a deeper level and create content to grow your fan base. Facebook Live videos get priority over other videos uploaded onto the platform, including YouTube videos. It is easy to use and will get far more engagement than text or image posts. If you would like to know the nuts and bolts, then read on…
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Public Relations (PR) Essential Overview & Tips for Artists
Some artists are successful in achieving more than their fair share of fame. When mentoring artists, they often confide that they find the basics of PR a mystery, or somewhat confusing to say the least. This article will explain the basics of PR and tips you can use to increase your media exposure.
The use of PR is not a new concept in the art world and can be traced back to the years following World War 1. For example, artists Jackson Pollock and Jacob Epstein acknowledge that their careers skyrocketed after receiving significant PR from working with the same public relations art agent, Eleanor Lambert. Equally the success of some of today’s richest artists such as David Hockney, Sean Scully and Damien Hirst can be attributed to exceptional PR.
Selling Your Art to Interior Designers
Interior Designers work with their clients to develop and create aesthetic and appealing spaces. The portfolio of clients that they work with can range from homeowners to small scale and large scale businesses. To have an interior designer or multiple designers select your work for their designs, is a profitable and great avenue to promoting yourself and artwork. The guide in this article explains how to get yourself noticed and involved in the world of interior design.
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Selling Your Art to Corporates/Businesses
Accessing corporations to sell your artwork to can be a great route to increasing revenue and marketing yourself. From dentists to large scale companies, you will rarely find an office or work space that does not have art on the wall. The question is how to make contact and place yourself in front of these businesses to seal a partnership.