Sustainable Art Careers

Sustainable Art Careers

Marketing

For many visual artists, building a sustainable art career requires more than one-off sales. Long-term success in the art world is often shaped by relationship-led marketing and meaningful connections with collectors, clients, and audiences. While one-off sales may...
Networking – Weaving Your Web as an Art Graduate

Networking – Weaving Your Web as an Art Graduate

Marketing

The power of networking should not be underestimated. Networking involves interacting and developing relationships with professionals in your chosen industry. During your degree, you will have studied alongside the same students and seen the same academics every day...
Using the Art of Storytelling to Sell Your Brand

Using the Art of Storytelling to Sell Your Brand

Marketing

Finding a way to connect with your audience is one of the most effective tools to grow your business. Many artists focus their branding on the artwork they produce, rather than their role as an artist. However, as the art industry has shown time and time again,...
Online Sales Trends in the Hiscox Report

Online Sales Trends in the Hiscox Report

Marketing, Practicalities

The Hiscox Report provides insight into trends occurring in online art sales. This year’s report is presented a bit differently than usual. In order to track developments during the global pandemic, a short Hiscox report has been produced and further updates will...

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