Learn more about our articles, guides and templates.
Nadine dives in with Members Advisors Ian and Barbar to discuss The VAA’s Articles, guides and templates.
Partnering With Charities To Sell Your Artwork
There are hundreds of thousands of charities looking for ways to raise funds to help their cause. Have you considered partnering with a charity and using your artwork to help? Being involved with a charity also gives you kudos as an artist, showing that you are generally interested in creating a beneficial impact. Being able to sell your work and donate to charity is an important element for many artists. So how can it work? Follow the steps below.
Find the right charity for you - Find a charity which aligns with your values and what issues are important to you? This could be environmental, children’s charities, animals, cancer etc. there are so many. The more passionate you are about the cause, the more the partnership is likely to work. Be mindful too about the charity’s following – the type and number of supporters. Are they likely to engage with your artwork?
How To Find A Publisher
Is finding a publisher part of your plan? We detail below what becoming published really means and the steps you ...
FREE CONTENT
How To Choose The Right Art Fair Or Show For You
There are many Art Fairs out there and choosing the most suitable one for yourself as an Artist can take time and consideration. There are multiple factors to consider, such as location, pricing and calibre. It is important to find one that fits for you, and one that gives you the opportunity to create good exposure for your career as an artist. The following steps advise on how to go about choosing the right show or fair for you.
Step 1 – Visit the Shows - There are lots of Art events and you will need to decide geographically and stylistically where you would like to focus. Try going along to a few, getting a feel for the Fair, the type/calibre of
What To Consider When Taking Part In An Art Fair
It can be a very exciting time taking part in an Art Fair. Once your application has been approved, it is time to ...
FREE CONTENT
15 Ways You Can Sell Your Art
There are multiple avenues out there for promoting and selling your artwork. In this article there are a selection of the main ways you can consider getting noticed and increasing your profile as an artist. From exhibiting at an Art Fair to licensing your artwork, there may be one or a few points below that you may be interested in or haven’t considered.
Find your Local Art Scene – Have a look at what is going on in your local area. Approach the local council. Usually they will have a mailing list specifically for Artists outlining what opportunities there are for Artists in the local area. Most areas have events designed for artists - classes, exhibits, information on local events where artists sell art and other art related resources.
Getting Involved With Art Galleries
Many artists partner with Art Galleries to help promote and sell their artwork. If you can make contact and build a relationship with a Gallery, this creates an excellent opportunity for you to focus on creating your work while the Gallery sells your work. It is beneficial to start with an initial enquiry; in this article we have guided you on how to get started including information on contracts.
Step 1 – Finding the Gallery to sell your work - Visit many galleries first to get an idea of the type of work they sell. Then, create a list of galleries you want to scout. As a starting point visit some art shows, get an idea of clientele, the owner and the type or art. Will your work still fit with the gallery? If you are happy that the Gallery is right for you, either email or phone to make an appointment or turn up to see if you can have an informal chat.
FREE CONTENT
How To Find A Gallery
Becoming part of an Art Gallery gives you kudos as an artist. You feel part of the world of art and it can open up possibilities and generate sales that could be harder if you were going it alone. Galleries are set up and ready to go, they have the foundation for marketing you and promoting your artwork. The following hints and tips guide you on how to get in touch and connect with Galleries.
Do your Research - take your time and research the gallery first. Do they sell your type of work, is your work within the price range?
How To create Your Fan Base On Social Media: 8 Simple Steps
With so many social media platforms to choose from, it can become a chore for artists to build a fan base. You have a finite amount of resources, so it can seem overwhelming to decipher the best strategy. There is an easier route to gaining momentum by following these 8-steps.
1. Choose one platform, learn how to use it effectively and use two other platforms to promote the 1st platform.
FREE CONTENT
How to increase Email Success with Open & Click Rates
Email marketing is one of the most affordable and effective ways to engage with art buyers and prospects. ...
Make Decisions like a Marketing Expert
The core decision making principles of marketing professionals are the same regardless of whether you are marketing your art on a ‘shoe-string’ zero budget or have gazillions to spend. Learning how to make decisions like a marketing expert will directly benefit your bottom line. Follow these five principles for success.
1. Objectives & Plan – where are you now, where do you want to be and how will you get there?
FREE CONTENT
Why You Need A YouTube Channel
YouTube is the biggest video sharing website out there, with billions of viewers watching content about everything and anything, plus it’s free to use. As an artist, this guide helps you consider the benefits of setting up and posting art related videos. YouTube is a fantastic tool if you manage it correctly, and the opportunities of promoting yourself can be huge.
FREE CONTENT
How To Use Facebook Live To Engage Art Fans
Facebook ‘Live’ presents an extraordinary opportunity for artists to connect with a global audience. Live video on any platform is a powerful tool to engage on a deeper level and create content to grow your fan base. Facebook Live videos get priority over other videos uploaded onto the platform, including YouTube videos. It is easy to use and will get far more engagement than text or image posts. If you would like to know the nuts and bolts, then read on…
FREE CONTENT