Course Details

These four sessions will offer you a systematic approach to becoming Gallery Ready and Exhibition representation. Whether you are an artist looking to secure your first gallery partner or an experienced artist looking to expand your reach, the course offers step-by-step instructions to help you become consistent and increase your knowledge of making representation a reality.

Curriculum:

Session 1: Introduction to Gallery Ready & Exhibition Representation

– Understanding Representation & How the Art Market Works

– Approaching Galleries and Agents

– Navigating Submission Policies

Session 2: A Stand Out Artist Portfolio

– Curating for your Art Portfolio specific audiences

– Incorporating themes and narratives – from idea to reality

– Selecting and arranging artworks

Session 3: Strategies for Securing Representation

– How to Pitch to Galleries and Agents

– Open Submissions Applications

– Insights and Case Studies from Art Professionals

Session 4: Putting Theory into Practice

– Contracts, negotiations and obligations

– Building your Partnerships

– Gallery Ready Checklist

COURSE DESCRIPTION

This short course will shed light on navigating the art world with a systematic approach to working with art agents and galleries. Learning the art of being ‘Gallery Ready’ is a central step for visual artists seeking to secure representation. Whether you are an emerging artist seeking your first gallery exhibition or an established artist looking to expand your reach, this course is designed to equip artists with the knowledge and tools to connect with gallerists, agents and publishers. Explore the intricacies of effective representation and gain insights into successful pitching strategies.

The journey to securing representation can often feel overwhelming, with questions ranging from ‘How will I find the right gallery or agent?’ to ‘How do I stand out amidst a sea of talented artists?’ Understanding the ‘Gallery Ready’ process and acquiring new techniques will enable you to become more agile and skilled in gaining the right representation. The course will empower you with the knowledge and tactics used by leading artists, with a unique blend of expert interviews, case studies, and practical advice. Throughout the course, we share the entire Gallery Ready process, from creating a strong portfolio, finding the right gallery, branding, negotiating agreements, legalities, pitches and beyond.

Any prior knowledge/experience needed to benefit from this session?

No previous experience is required but some note-taking is needed. This course will be of interest to followers of art and any creative practitioners who are keen to expand their perspectives of becoming Gallery Ready, developing commercial relationships with gallerists and agents.

You Should Take This Course If You Want To:

• Develop a deep understanding of Gallery Ready principles
• Enhance your knowledge of the commercial aspects of exhibition representation
• Expand your skills in refining your Portfolio and securing representation
• Network with industry professionals and fellow enthusiasts

What Will You Gain From The Course:

• Comprehensive knowledge of Gallery Ready techniques
• Practical insights into exhibition representation
• Knowledge in designing captivating Portfolios
• Networking with art experts, artists and gallerists

Key Features Included:

• Practical and insightful sessions led by industry experts
• Each session will last for 1 hour allowing for in-depth learning and engagement
• Participants will receive a comprehensive PDF Guide for to reinforce learning and provide actionable insights for practical application
• Lesson Recordings so you never need to miss a class
• Ask questions to your tutor in real time

Easy to understand lessons:

• Our tutors will explain in easy to understand English and if they use any special terminology, they ensure they explain what it means.
• We even include live demonstrations of particular techniques so that you can see exactly how things should be done.
• Learning resources for you to access outside of live lessons. This allows you to practice, review and develop your skills.

A Certificate of Completion:

As long as you attend a minimum of 80% if your classes, we will provide you with a certificate of attendance. You’ve put the hard work in, so we want to make sure you have something to show for it. Certificates are a great way to build your CV.

Dates: 12, 19, 26 November and 3 December 2024

Cost: £330 + VAT

VAA Members: 10% Discount

Register now to secure your spot in the VAA’s Gallery Ready & Exhibition Representation online course

Please note that all courses are taught in UK time.