What We Do

The VAA champion artists at all stages of their careers to succeed in the business of art. We don’t believe that the cultural myth of the “impoverished artist” needs to exist. Instead, you will find VAA assisting Artists in building their businesses by generating sales via marketing and distribution channels (self-representation, galleries, publishers) as well as advising on personal brand creation, alongside the practicalities of managing your arts business.

The VAA offers members the right tools to succeed including; access to a range of training, business advice services, online resources, events, as well access to a supportive and progressive community. The Association is open to new and emerging artists as well as established artists.

Our Vision

The VAA has a vision to build the world’s leading professional artist community to leave a legacy of artists who ultimately fulfil their career potential and make a living from selling their talent.

Our Mission

The VAA’s mission is to transform Artists lives by offering a clear pathway to succeed commercially in their art business, giving them more time to create.

Our Values

• Creative – We embrace new ways of thinking and push boundaries to challenge conventional ideas to meet or exceed expectations of our customers.
• Ethical – We are committed to dealing with everyone with honesty, fairness and integrity at all times.
• Passion – We approach every day with a positive ‘can do’ attitude. We share an innate desire to grow, learn and challenge ourselves.
• Pride – We take pride in what we do. We strive to be the best version of ourselves and better serve those around us.
• Teamwork – We are respectful and supportive of one another. We lead and learn from each other in innovation and knowledge.
• Community – We recognise that we are part of a larger community, and we measure our success against how we benefit the community (both artists and society overall).