Learn more about our articles, guides and templates.
Weekly Marketing Tasks: The Power of Momentum
One of the questions often asked is how to plan your weekly marketing tasks to benefit from the power of momentum. A key to momentum and marketing success is breaking down your goals into bite size chunks and making time to do them consistently. This may seem like stating the obvious and overly simplistic, but it does work like magic.
FREE CONTENT
Creating A Database Of Potential Clients
Building your most valuable business asset is often neglected by artists. Creating a list of people who have bought from you or who are interested in keeping in touch, will enable you to generate residual sales opportunities.
It is more cost effective to market to collectors who are already enthusiastic or are familiar with your art. Once you have set this system up, it is easy to gain momentum. So how do you start to build your tribe?
The Art Of Personal Branding
Everyone has a personal brand whether they know it or not, artists included.
In simple terms your brand is what impression you give people, it is a timeless concept. As an artist, your brand essence is a blend of your artwork, your attitude, your story and your goals.
Many artists don’t realise ‘you’ are your brand. There are many benefits of managing your personal artist brand, including and not limited to:
- Charging a premium price for your artwork
- Being invited to more exclusive exhibitions
- Opportunities to sell on prestigious online websites, galleries or publishers
- Building a loyal long-term fan / collector base
FREE CONTENT
How To Create A Strategy On A Page: 6 Simple Steps
“If you fail to plan, you are planning to fail!” ― Benjamin Franklin
Creating a one-page strategic plan for your
Selling Your Artwork At Shows
When you are booked on or exhibiting at a show there are few key points and factors to remember. It is important to create a good image of yourself so that buyers will remember you and consider buying your work. In this article we discuss the basics of how to present yourself, interact and build your contacts when at shows.
FREE CONTENT
Partnering With Charities To Sell Your Artwork
There are hundreds of thousands of charities looking for ways to raise funds to help their cause. Have you considered partnering with a charity and using your artwork to help? Being involved with a charity also gives you kudos as an artist, showing that you are generally interested in creating a beneficial impact. Being able to sell your work and donate to charity is an important element for many artists. So how can it work? Follow the steps below.
Find the right charity for you - Find a charity which aligns with your values and what issues are important to you? This could be environmental, children’s charities, animals, cancer etc. there are so many. The more passionate you are about the cause, the more the partnership is likely to work. Be mindful too about the charity’s following – the type and number of supporters. Are they likely to engage with your artwork?
How To Find A Publisher
Is finding a publisher part of your plan? We detail below what becoming published really means and the steps you ...
FREE CONTENT
How To Choose The Right Art Fair Or Show For You
There are many Art Fairs out there and choosing the most suitable one for yourself as an Artist can take time and consideration. There are multiple factors to consider, such as location, pricing and calibre. It is important to find one that fits for you, and one that gives you the opportunity to create good exposure for your career as an artist. The following steps advise on how to go about choosing the right show or fair for you.
Step 1 – Visit the Shows - There are lots of Art events and you will need to decide geographically and stylistically where you would like to focus. Try going along to a few, getting a feel for the Fair, the type/calibre of
What To Consider When Taking Part In An Art Fair
It can be a very exciting time taking part in an Art Fair. Once your application has been approved, it is time to ...
FREE CONTENT
15 Ways You Can Sell Your Art
There are multiple avenues out there for promoting and selling your artwork. In this article there are a selection of the main ways you can consider getting noticed and increasing your profile as an artist. From exhibiting at an Art Fair to licensing your artwork, there may be one or a few points below that you may be interested in or haven’t considered.
Find your Local Art Scene – Have a look at what is going on in your local area. Approach the local council. Usually they will have a mailing list specifically for Artists outlining what opportunities there are for Artists in the local area. Most areas have events designed for artists - classes, exhibits, information on local events where artists sell art and other art related resources.
Getting Involved With Art Galleries
Many artists partner with Art Galleries to help promote and sell their artwork. If you can make contact and build a relationship with a Gallery, this creates an excellent opportunity for you to focus on creating your work while the Gallery sells your work. It is beneficial to start with an initial enquiry; in this article we have guided you on how to get started including information on contracts.
Step 1 – Finding the Gallery to sell your work - Visit many galleries first to get an idea of the type of work they sell. Then, create a list of galleries you want to scout. As a starting point visit some art shows, get an idea of clientele, the owner and the type or art. Will your work still fit with the gallery? If you are happy that the Gallery is right for you, either email or phone to make an appointment or turn up to see if you can have an informal chat.
FREE CONTENT
How To Find A Gallery
Becoming part of an Art Gallery gives you kudos as an artist. You feel part of the world of art and it can open up possibilities and generate sales that could be harder if you were going it alone. Galleries are set up and ready to go, they have the foundation for marketing you and promoting your artwork. The following hints and tips guide you on how to get in touch and connect with Galleries.
Do your Research - take your time and research the gallery first. Do they sell your type of work, is your work within the price range?