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The Mentor Hour – A Live Q&A with Artist Mentors

15 May @ 6:00 pm - 7:00 pm

Virtual Event Virtual Event
Free

A Free, Open Q&A Session for Artists

Join us for a free, live Open Q&A Session — your opportunity to get real answers and honest guidance on your artistic journey.

Whether you’re struggling to price your work, wondering how to approach galleries, or figuring out how to market yourself effectively, this session is designed to support you. Thinking about making the leap from part-time to full-time artist? You’re not alone — and this is the place to ask the big questions.

We’ll Talk About:

  • Open Q&A – ask about your current challenges
  • How to price your work with confidence
  • Approaching galleries and collectors
  • Marketing yourself without burnout
  • Building your audience authentically
  • Navigating finances and planning sustainably

 We’ll Also Address Common Mindset Blocks:

  • Imposter syndrome and feeling “not ready”
  • Fear of self-promotion or rejection
  • Comparing your journey to others’
  • Uncertainty around your value or creative identity

You’ll Walk Away With:

  • Clarity on your next steps — whether creative or professional
  • Confidence in your voice, value, and direction as an artist
  • Community insight from shared questions, stories, and strategies

Who It’s For:

Emerging and evolving artists who are looking for support, strategy, and honest conversation about building a creative life and business — on your terms.

Speakers:
Karen van Hoey Smith – Artist Mentor
Karen is an Artist Manager, Fine Art Auctioneer and Consultant Expert with a Degree in Fine Art Evaluation, previously working as a Gallery Manager for Blue Dot Art & Whitewall Galleries – in addition to this was she was also a partner of White Rose Publishing. With a successful history working as an Art Broker, having sold pieces for the likes of Banksy, Karen found that she was representing and helping Artists on a regular basis achieve more sales and reaching their goals. Now she has joined forces with The VAA as our Artists Mentor.
Louise Minnaar
Based in South Africa, Louise followed her passion for art early on, attending Art School for 4 years and going on to achieve a degree in education. Louise brings over 8 years’ experience in the art industry, from art auctions all over the world to working with one of the largest publishers in the UK with Whitewall Galleries. Louise has helped clients from all walks of life get happily involved in collecting artwork, from not only the likes of Picasso and Miro, but also exciting up-and-comers at all stages in their art careers.
Event Details:
Location: Online via Zoom
Cost: Free
Duration: 1 Hour
Format: Live Q&A + Mentor Guidance

Reserve Your Spot:

Space may be limited to keep the session interactive — register now to hold your place and bring your questions!

Details

Date:
15 May
Time:
6:00 pm - 7:00 pm
Cost:
Free
Event Category:

Organiser

VAA

Venue

online

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