Are you a professional visual artist looking to elevate your visibility and effectively communicate your work to a wider audience? Join us for this transformative online masterclass, designed to help you leverage mass media to gain exposure and tell your artistic story with impact.

Guest Speakers

Vicki Krohn Amorose is an artist and writer whose book, Art-Write: The Writing Guide for Visual Artists, is used internationally by artists and art schools. Based in Eugene, Oregon, Vicki pursues creative thinking and continues to help artists with their writing through Professional Artist Association. She holds a BA in art history from University of Michigan and BFA in fine art from Academy of Art University San Francisco, with further course work from Duke University and NODE Center Berlin. Her background includes magazine and educational media writing, voiceover artist, speaker and educator. Vicki believes in artists supporting other artists and the power of words to connect art to audience.

Emma Crichton-Miller is a freelance journalist, critic, and author who writes on fine art, design, ceramics, and collecting for publications including the Financial Times, Apollo, RA Magazine, and Crafts. She is the founding Editor-in-Chief of The Design Edit and has produced arts and science documentaries for the BBC and others. Emma has authored several books, including monographs on Edmund de Waal, John Ward, and Kate Malone, and contributes a monthly art market column to Apollo magazine.

What You’ll Learn:

• Strategies for crafting a compelling artist statement and press releases that capture attention
• Tips for building relationships with journalists, bloggers, and media outlets
• How to effectively utilise social media and digital platforms to amplify your reach
• Insights on pitching your work and ideas successfully to media professionals
• Case studies of artists who have effectively used media to advance their careers

This masterclass will equip you with the tools and confidence to navigate the world of mass media and expand your artistic influence. Connect with fellow artists, share experiences, and unlock new opportunities for exposure in the art world.

Member Ticket Information

In order to access Member Only tickets, VAA Members must be logged into their member accounts. To log in to your account, visit this Login Page. Your member login will be the email address you used to sign up to your membership, and the password that you set. If you are having trouble logging in, get in touch at memberships@visual-artists.org

For questions about the event, please reach out to events@visual-artists.org