Masterclass: The Psychology of Collectors – Understanding Buyer Behaviour
Tuesday 17th February, 1pm – 2pm (UK time)

Understanding why collectors buy art is essential for building meaningful relationships and strengthening your sales strategy. In this insightful masterclass, we will delve into the emotional and psychological drivers behind art purchasing, helping you engage your audience with greater confidence and clarity.

We will explore:

• What motivates collectors when purchasing art
• How emotional, psychological and practical factors guide buyers
• The different types of collectors and how to engage each group effectively
• How artists can refine their sales conversations and presentations

This masterclass is exclusive to VAA Members.

• Premium Members: Free access to all masterclasses
• Standard Members: £12.49 per session

To join the Visual Artists Association, visit: https://visual-artists.org/join