Online Sales Bootcamp: Building a Sustainable Art Business Online

90 minute Intensive Online Course
Led by David Venon & Louise Minnaar

Selling art online doesn’t have to feel overwhelming. This practical bootcamp is designed to help artists confidently navigate the shift from traditional, face-to-face selling to building a strong and sustainable online presence.

Through clear, actionable steps, you’ll learn how to choose the right platforms, refine your brand, price your work effectively, and build long-term relationships with collectors — all while developing a realistic, data-led strategy for growth. Whether you’re new to online sales or looking to strengthen your existing approach, this session will give you the tools to move forward with clarity and confidence.

What Artists Will Learn

• How to research and select the right online sales platforms for your work
• Building a strong and cohesive artist brand that attracts buyers
• Pricing strategies for online markets and understanding buyer behaviour
• Setting realistic goals and tracking progress using data and KPIs
• Increasing visibility through consistent activity and professional communication
• Understanding customer personas and building long-term collector relationships
• Practical next steps to grow – or reassess – your online sales strategy

Who Is This For

• Artists looking to start selling their work online
• Creatives transitioning from in-person sales to digital platforms
• Artists who feel overwhelmed by online marketplaces and want clear structure
• Neurodivergent or introverted artists seeking alternatives to traditional sales environments
• Emerging and mid-career artists wanting a more strategic, business-focused approach to their practice

Speakers

David Venon – Art Life Coach 

Originally from France, David Venon moved to the UK 20 years ago after completing Visual Arts studies and obtaining a degree in Fashion Design. With over 15 years’ experience in the service industry and content creation, he joined Artfinder in 2019 as Community Manager and was later promoted to Head of Artist Recruitment & Engagement, overseeing a team of curators and a global community of more than 4,000 artists. David now works freelance as an art life coach and is a regular guest speaker at artist-focused events.

Louise Minnaar – VAA Events & Partnership Coordinator

Louise brings over eight years of global experience in the art industry, spanning international auctions, commercial galleries and large scale publishing houses. She has guided collectors at every level, from first time buyers to seasoned investors, and specialises in helping creative professionals understand buyer psychology, refine client communication and approach sales with clarity and professionalism.

Booking Information

This is an online 90 minute intensive course.
For any queries, please contact events@visual-artists.org