Bootcamp: Instagram for Artists
90 Minute Intensive Online Course: Instagram for Artists
Building a strong presence on Instagram can feel confusing and time consuming, especially when effort does not always translate into clear results. This practical bootcamp is designed to help artists understand how the platform works today and how to use it strategically to support visibility, professional positioning and long term career growth.
Guided by insights gathered directly from artists, the session focuses on clear and realistic approaches to content, audience development and communication. You will learn how to create sustainable systems that fit alongside studio practice, strengthen how you present your work online, and move beyond posting without direction.
Whether you feel unsure about the algorithm, struggle with reels or captions, or want to attract collectors, curators and opportunities, this session will provide structured guidance you can apply immediately.
What Artists Will Learn
- How Instagram currently functions and what drives reach, visibility and engagement
- Creating a clear content strategy that reduces overwhelm and supports consistency
- Simple approaches to reels and video content that feel manageable and authentic
- Writing captions that communicate your work professionally without sounding overly commercial
- How to talk about pricing and selling in a natural and confident way
- Growing an audience that aligns with collectors, curators and career opportunities
- Time saving workflows and practical systems for sustainable posting
- Setting realistic goals and measuring progress without chasing vanity metrics
Who Is This For
- Artists who are already using Instagram but feel unclear about strategy or results
- Emerging and mid career artists looking to build a more professional online presence
- Creatives who want to attract galleries, collectors or collaborations through their digital presence
- Artists who feel overwhelmed by constant platform changes and want clear structure
- Introverted or time limited artists seeking practical systems that fit around studio practice
Course Leads
Adwoa Botchey and Solomon Adebiyi are the multi award winning creative duo behind Adeche Atelier, known for their work as artists, storytellers and content creators exploring African mythology, folklore and culture through contemporary practice.
Winners of the ITV bCreator Awards Canon Best Original Content Creator and recipients of the All Things Africa Cultural Vanguard Award, their work focuses on advancing cultural literacy and challenging misconceptions around African spirituality and heritage. Their distinctive artistic approach is rooted in African oral traditions and spiritual systems.
With a combined social audience of over half a million followers, Adeche Atelier has collaborated with institutions including The National Gallery London, BBC Arts, the Fitzwilliam Museum Cambridge and EA Games with Black Girl Gamers. They have also created digital content for The Walker Art Gallery and The Hayward Gallery, helping to engage wider audiences with art and culture.
The duo met while studying architecture at the Manchester School of Architecture, where their shared interest in storytelling and visual culture evolved into an ongoing creative partnership. Their work today spans painting, podcasting and digital content, including their podcast Afro Mythos, which explores African deities, histories and spiritual traditions.
Booking Information
This is a 90 minute intensive online course. The session will be recorded, and all course resources will be shared with everyone who signs up.
For any queries, please contact events@visual-artists.org
