Art Market Summit: Positioning Your Work for Sales, Representation and Long-Term Success
16th April 2026 | Online via Zoom

The Art Market Summit is a focused, expert-led online event designed to support artists in strengthening their market position, refining their professional identity, and building sustainable, long-term careers in the art world.

This summit brings together practical insight from across the art ecosystem, helping artists better understand buyers, pricing, positioning, and professional relationships, while offering clear next steps beyond the session itself.

Who This Summit Is For

This event is designed for early to mid-career artists who are:

• Already selling work and looking to strengthen their market positioning
• Seeking representation, advisory relationships, or clearer professional direction
• Ready to approach pricing, visibility, and industry relationships with confidence and clarity

Schedule for the Day (UK Time)

13:15 – 13:30 
Welcome and introduction with Laura O’Hare
An overview of the summit, its structure, and how each session supports long-term career development.

13:30 – 14:00
Understanding and identifying your ideal buyer and market position with Tamara Andjus

14:05 – 14:35
Defining and communicating your niche as an artist with Tabish Khan

14:40 – 15:10
Pricing strategies that reflect value, credibility, and market demand with David Venon

15:15 – 15:45
Collaborating successfully with art consultants, advisors, and industry professionals with Richard Kalman

15:45 – 16:00
Next steps and professional pathways with Shirley-Ann O’Neill
Practical takeaways, reflective prompts, and signposting to relevant VAA mentoring, clinics, and professional development programmes.

Each session is delivered by a different guest speaker, with short 5-minute comfort breaks between sessions.

This online summit will be recorded, and a link to the video – along with a summary, presentations, and associated resources – will be shared with all registered attendees.

Speakers

Laura O’Hare is responsible for leading the artistic and business development at VAA. Laura has been working in the Fine Arts sector since 2012 and is a founder of the VAA. Presently, Director of the Visual Art Open Prize, the Professional Artist Award and the International Exhibition and Scholarship Prize. Laura has a wealth of experience in managing relationships with artists and understanding their needs. Laura has an extensive network including arts organisations, galleries, publishers and commercial partners. Laura has helped hundreds of artists figure out how to thrive at all stages of their fine art careers. Prior to working in the arts industry, Laura was a solicitor specialising in Employment Law for over 15 years.

Tamara Andjus is a professional artist based in Zurich, Switzerland, whose work is best known for its abstract figurative style, dynamic brushstrokes, and vibrant use of colour. Working primarily with acrylics and oils on canvas, she creates emotionally charged depictions of animals, landscapes, and people, inviting viewers into layered worlds of movement, mood, and interpretation. Her work has been exhibited internationally in cities including New York, Paris, London, Rome, Dubai, and Zurich, and has been widely published and awarded. She is represented by several galleries, including Fame Gallery in Zurich and Gallery Steiner in Vienna.

Tabish Khan is an art critic specialising in London’s art scene, with a strong commitment to making art accessible to everyone. He visits and writes about hundreds of exhibitions each year, from major blockbusters to emerging artists, and has been Visual Arts Editor at Londonist since 2013. Tabish is a regular contributor to FAD – where he writes weekly exhibition round-ups, reviews, and the column What’s Wrong With Art-as well as Culture Whisper. He is a trustee of ArtCan, City & Guilds of London Art School, and Discerning Eye, and is frequently invited to speak on radio, television, and panels about exhibitions and contemporary art.

Originally from France, David Venon moved to the UK 20 years ago after completing Visual Arts studies and obtaining a degree in Fashion Design. With over 15 years’ experience in the service industry and content creation, he joined Artfinder in 2019 as Community Manager and was later promoted to Head of Artist Recruitment & Engagement, overseeing a team of curators and a global community of more than 4,000 artists. David now works freelance as an art life coach and is a regular guest speaker at artist-focused events.

Richard Kalman is the founder and owner of Crane Kalman Brighton, which he established in 2005, specialising in contemporary photography. Coming from a family background rooted in the art world—particularly modern British painting—Richard has built a strong reputation for championing emerging British talent alongside selected international photographers. The gallery has presented solo exhibitions by artists including Polly Borland, Simon Roberts, Jane Hilton, Tim Flach, and the late Michael Ormerod, as well as international figures such as Terry Richardson, Joseph Szabo, Karine Laval, and Hans van der Meer.

For any questions about this event, please contact: events@visual-artists.org