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VAA Art Café: Creating Connections with Open Studios & Artist Collectives

March 22 @ 2:00 pm - 3:00 pm

Could inviting buyers into your studio increase sales? How can collaborating with other artists advance your career? What are the steps to effectively start hosting open studios and collectives? Our upcoming Online Art Café discusses the ways open studios and artist collectives can help build connections and networks, as well as increasing sales and cementing your role in the art industry. This session will give you the confidence to join an organised open studio event or start your collective. We will cover:

• What is an Open Studio and what type is right for me?

• How to find or create an Artist Collective

• Common mistakes to avoid

• Guidance on the steps to a successful event, from start to finish.

Our hosts for this event are Laura O’Hare and Shirley-Ann O’Neill, founders of the VAA, the Visual Art Open prize, and authors of the bestselling book ‘Good Art Does Not Sell Itself’. They will be joined by VAA Artist Mentor Karen van Hoey Smith, along with industry experts Joyce Ter Horst and Gillian Taylor, who will share their experiences of working within collectives and open studio events.


Joyce Ter Horst is the founder of Paard Verzameld, an agency and collective for equine art. Paard Verzameld was founded seven years ago and is based in the Amsterdam area of the Netherlands. In her daily work, Joyce acts as an intermediary for clients, organises international events and heads a global artist collective of around 150 members of close to 50 different nationalities.

Gillian Taylor is the Artist PR Manager for Devon Artist Network, whose flagship annual event is Devon Open Studios. Other clients include Somerset Art Works, Exeter’s Royal Albert Memorial Museum, Yeovil Art Space and the All-Party Parliamentary Group on Arts, Health & Wellbeing.


The Art Café will take place via Zoom Webinar at 14.00 GMT on 22nd March 2023. Spaces limited.

Reserve your spot HERE


The Visual Artists Association is a professional body for artists.