Join us for our free online Art Café, “Art Fair Success”, where visual artists come together to unlock the secrets of selling at art fairs. This engaging session is tailored for artists eager to find their audience, effectively market their work, and fill their shows with eager buyers.

We are excited to welcome our guest speaker, Helga Stentzel, a London-based multidisciplinary artist whose innovative work spans photography, sculpture, and mural design. Named a Hasselblad Heroine in 2023, Helga is celebrated for her ability to transform the ordinary into the extraordinary. With solo shows in Seoul, exhibitions at the Royal Academy in London, and appearances at art fairs across the US and Canada, Helga will share her expertise and experiences in navigating the art fair world.

Helga’s unique creative approach finds beauty in the mundane, turning everyday elements into narratives that inspire and captivate. She will offer invaluable insights into her process and discuss how to effectively connect with audiences to elevate your art sales.

Key Takeaways:

• Understanding the art fair landscape and selecting the right fairs for your work.
• Crafting a captivating booth presence that attracts attention.
• Strategies for engaging with potential buyers and building lasting connections.
• Pricing your artwork effectively and maximising sales opportunities.
• Follow-up techniques to convert interest into sales after the event.

Whether you’re preparing for your first art fair or looking to refine your approach, this Art Café is a must-attend. Connect with fellow artists, share experiences, and gain practical tips to elevate your art sales.

Let’s make your next art fair a successful and fulfilling experience!