Masterclass: Transform Your Artist Website
Level up your artistic website with the online Masterclass: Transform Your Artist Website, with Artist and Mentor, Amy Jobes; and VAA-Director, Shirley-Ann O’Neill.

Summit: Navigating the Post-Art School Journey
Tailored for Students and Post-Graduates of Art School, this insightful summit talks you through the steps you can take following your graduation to thrive within the art world.

Webinar: The Art Of Winning – Exclusive Insights for Success in Art Prizes
Gain fresh insights to craft standout applications for art prizes and open calls from, ‘The Art of Winning,’ designed for visual artists eager to enhance their applications and boost their chances of winning an art prize.

Masterclass: Instagram for Art Careers
Unlock the power of social media in our dynamic online workshop, ‘Instagram for Art Careers,’ designed for visual artists eager to expand their reach and build a thriving career on Instagram.

Masterclass: Creative Flow – Boosting Productivity in the Studio
Struggling with your creative flow in the studio? Watch our on-demand Masterclass with Artists, Amy Jobes and Carne Griffiths who share their insights into overcoming creative blocks and staying motivated.

Masterclass: Navigating GPSR & Exporting Artwork
Do you sell your artwork overseas or want to know more about the process? Join speakers Sara Ingleby-Mackenzie and Nikki Keith as they breakdown shipping processes, customs paperwork and logistical considerations.

Art Café: Art Fair Success
Eager to find Art Fair Success? Helga Stentzel leads our February Art Café focused around finding your audience, marketing your work and understanding the art fair landscape.

Masterclass: Taming the Inner Critic for Artistic Success
A transformative masterclass with Artist, Alyssa Monks designed to help artists conquer their inner critic and thrive in their artistic journey.

Art Café: Grant Applications – Writing for Success
Are you a visual artist looking to secure funding for your artistic projects? This informative webinar will introduce you to grant applications and provide you with the tips for successfully writing grant applications.

Masterclass: Mastering Artwork Licensing
Understanding the nuances of licensing can be a game-changer in establishing a sustainable income stream for your work. Explore the key principles of establishing a sustainable income from your artwork with Allison Cole and Adriana Lovesy.

Social Media Advertising for Artists
Navigating the world of social media advertising for the first time can be intimidating, with this insightful session you will leave feeling empowered and confident in your ad investment decisions, learning the fundamentals of social media advertising for art promotion.

Masterclass: Creating Campaigns for Selling Limited Edition Prints
Curious to learn how successful artists sell art prints prolifically? Within this masterclass Amy Jobes, Helga Stentzel and Stuart Waplington look at steps for selling your prints, creating promotional campaigns and how to sell limited-edition prints.

Crafting Compelling Art Prize Applications and Artist Statements
Curious to find out how you can master writing about your art? It is an industry-standard that artists must often provide context for their work through an artist statement for art prize applications.

Maximising Open Studio Events: From Planning to Profits
Led by seasoned experts, the session will offer invaluable insights and practical guidance essential for embracing Open Studios as a catalyst for artistic growth and exposure.

Monetising Art: Strategies for Pricing, Income, and Financial Empowerment
Join us for an enriching one-hour session that delves into essential strategies for pricing your artwork, maximising art sales, and cultivating diverse streams of art income.

Navigating the Art Fair Circuit
This session is for artists of all levels who want to understand the best tips for enjoying a successful show and the selection process for commercial art fairs and exhibitions.

Fundamentals of Arts Marketing
Are you an early-career artist looking to unlock the secrets of successful arts marketing? Join us for an exclusive online micro-class webinar hosted by the Visual Arts Association (VAA), where you will learn the essential ABCs of Arts Marketing to attract new audiences, collectors, and buyers, and elevate your career in the dynamic world of art.

Artist Residencies: Applications and Creating Your Own
Artists-in-residence programmes give visual artists opportunities to work away temporarily from their usual studio or workplace. This time can allow artists much-needed space to connect with new audiences, to feed their creativity. The right artist-in-residence programme can be a key turn to gaining visibility and art sales in an artist’s career.

Securing Gallery & Agent Representation, Plus Self-Representation
Join us to learn how to navigate the intricate world of securing representation with art galleries.

Sharing Artists 2023 Successes
This event aims to celebrate and share the achievements of talented artists while providing an opportunity to learn from experienced industry professionals.

Artwork Licensing Made Easy
Join us for an engaging discussion where you will gain insights and practical tips that will help you maximize the potential of your artwork through licensing.

Securing Gallery Representation
How do successful artists get noticed by galleries? What do galleries think of your applications? And how can you impress them?

Artwork Licensing for Beginners
Creating unique products with an original design is a great way to build a successful art business – so it’s important to know your rights, understand how to protect your artwork and earn money in the process.

The Art of Networking
An in-depth look at how to make the most out of networking as a visual artist.

NFTs: Digital Art for Beginners
An introduction to the past and present of NFTs and Digital Art.

New Online Platforms for Selling Art
An introduction to Crowdfunding Platforms.

How to Sell Art on Instagram
Social media is the fastest-growing and most expansive way to connect with art buyers and collectors globally.

Limited Edition Prints
Learn how you can make and sell limited edition prints.

Securing Gallery Representation
Learn how you can connect with galleries.

How to Write a Press Release
Insight during a VAA Workshop

VAA Artist Summit
Be Visible, Sell your Art

How to Write a Powerful Artist Statement
Hear from Rosalind Davis on how to write an artist statement made for success.

An Intro to NFTs
Tune in on our most recent microlearning masterclass, Digital Art: An Introduction to NFTs.

Art Cafés
During our Online Art Cafés, we are joined by an industry expert, to provide unmissable advice to artists. From Gallery insight to Finding your Creative Voice, our Art Cafés are artist approved.
Find all of our previous Art Cafés on demand by following the link below.

Getting Gallery Ready
Catch up on our Getting Gallery Ready Micro-Learning Masterclass. A short recorded webinar, suitable for early-career artists looking to find gallery representation.
Our artists found this session enlightening, taking artists through the key steps of gallery representation:
– Preparing your artwork portfolio for review
– Presenting yourself (online & offline)
– Approaching the right galleries for you, in the right way
– Legal & financial considerations
All followed by a Q&A session with our industry expert panellists.

Grad to Pro Show
Watch On-Demand our Graduate & Early Career to Pro Show. If you are an artist early in your career, or even an experienced artist looking for a refresh, this webinar will take you through ways to launch your career to create income, gain visibility and create momentum.

Vaa Sales Summit 2021
The VAA Artist Sales Summit 2021 provided our artists with the knowledge to reach success and create more income. Catch up on what you missed today.
The pandemic has changed the future and opportunities for artists, both digitally and in live events. In a new era, how do artists sell more art and create lasting momentum? The VAA Summit focuses on spearheading conversations with worldwide leading experts and a practical session featuring artists, galleries and art advisors as the World reopens.

How to Access Funding
We started 2021 off with some great discussions on how you can access funding for your creative practice. Tune into David Burgess’ discussions on How to Access Funding, as well as How to Run a Successful Crowdfunding Campaign.
How to Market your Online Event
Learn to promote your event to attract potential buyers and make more sales. Discover how you can gain opportunities post-event as well as how to gain more confidence during such events.
Discover Your Creative Voice & Improve your Mindset and Creative Flow
Learn to identify and strengthen your creative voice with this VAA Masterclass. Refine a consistent and confident voice throughout your website, statement, social media, and more.
Some of the biggest problems artists face are self-doubt and procrastination. Watch Frances Ackland-Snow’s discussion on how artists can successfully combat these obstacles.
Evolve: Social Media Programme
Catch up on our Evolve Programme. Evolve will help you increase your online Art sales:
• Learn how sell art online and to create Multiple Streams of Art Income
• Free social media training – find your niche, grow your followers (Instagram, Facebook, YouTube, Linkedin)
• Feel supported, learn insider secrets and knowledge from thriving artists and industry professionals
• Maximise your time by building your arts business smarter on solid foundations, which will leave you more time for creating.