VAA Artist Business Review & Audit Service
Unlock your potential and maximise your success as an artist.Elevate Your Artistic Career with Personalised Marketing and Business Reviews
Unlock your potential and maximise your success as an artist.
Elevate your art practice with a personalised 1-2-1 marketing and business review, exclusively available through the VAA. Led by the talented and experienced artist mentor, Amy Jobes, these sessions provide tailored guidance. Whether you want to troubleshoot a specific area or gain knowledge and new ideas, a VAA marketing and business review session offers professional and practical advice.
What We Offer:
Reviews are tailored to artists’ specific needs, and below are examples of reviews and audits to select from:
1. Website Review and Audit
- Comprehensive gap analysis of your artist’s website, focusing on user experience, design, and functionality and identifying opportunities to build credibility and engagement.
- Recommendations for improving navigation, SEO, and converting visitors into buyers (including online functionality such as your shop, and email list).
2. Art Sales Review and Audit
- Evaluation of your current art sales strategies and platforms, identifying growth opportunities.
- Insights into pricing, inventory management, and effective sales techniques to increase revenue.
3. Branding Review and Audit
- Assessment of your artistic brand identity, including visual elements and key messaging. A gap analysis to identify opportunities to grow your brand and visibility.
- Guidance on how to establish a cohesive brand that resonates with your target audience.
4. Social Media Review and Audit
- Analysis of your social media presence across key platforms.
- Strategies for enhancing engagement, follower growth, and overall online visibility.
How Can We Help?
The business reviews can offer support across key areas, and the following are common challenges that we have helped artists succeed in overcoming.
– Limited Online Visibility: Many artists struggle to be seen in a crowded marketplace, hindering sales and opportunities.
– Inconsistent Branding: Lack of a cohesive brand identity can confuse potential buyers and dilute the artist’s message.
– Sales Plateau: Artists may find their sales stagnating and require fresh insights to rejuvenate their business.
– Navigating Social Media: Keeping up with social media trends and managing multiple platforms can be overwhelming and time-consuming.
– Ineffective Marketing Strategies: Artists often grapple with finding the right marketing techniques that effectively promote their work.
What Can I Expect?
- A personalised one-on-one session with an experienced art marketing expert.
- Actionable areas to focus on, highlighting strengths, weaknesses, and opportunities for growth.
- Practical tips and strategies tailored to your unique artistic vision and goals.
Who Would This Benefit?
- Artists looking to refine their promotional strategies, enhance their online and offline presence to increase their overall sales potential.
- Art educators seeking to promote workshops or classes.
- Creatives looking to elevate their brand and connect with a broader audience.
Amy Jobes is a successful artist and art marketer with over a decade of expertise in building impactful artistic brands. Her work has been celebrated in major publications, including the BBC and Artist & Illustrators Magazine. As a passionate mentor and lecturer on the VAA Strategy & Momentum Courses, Amy excels in guiding artists to express their unique vision and strengthen their market presence.
Amy is represented by several galleries in the UK, as well as building a highly profitable online art business, and loyal client base. Her areas of arts marketing knowledge include Branding, E-marketing, Websites and Social Media. A graduate of the University of Exeter, Amy has also undertaken several CPD courses at Imperial College London, as well as other institutions, covering High Impact Writing training, Content Management System Web Publishing, and Small Project Management Training.
45-60-minute personalised review session.
Virtual Online via Zoom.
See bottom of page for pricing information and the form to book your session.
Please note this service is only available for Members of the Visual Artists Association.
Book your place using the form below: