Global Visual Artists Framework
Your Roadmap to artistic success, professional growth, and financial sustainabilityThe VAA Global Visual Artists Framework is designed to empower artists to grow their creative careers, navigate the business side of art, and achieve sustainable success. The framework is built around six pillars, each providing practical guidance and actionable strategies. Click through each of the modules to access events and resources to help elevate your arts practice.
Artist Success & Development
Define clear, achievable milestones for your creative career through thoughtful goal setting. Continuously improve your skills and experiment with new media to expand your artistic range. Organize your schedule effectively to maximise creative output, and cultivate resilience and confidence to thrive in a competitive industry.
2026 Courses & Webinars
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Business, Finance, and Planning
Manage the business side of your art by creating budgets, tracking income and expenses, and planning projects efficiently. Develop strategies to price your work fairly while reflecting your skill and market value. Understand contracts and legal considerations to protect your work, and plan exhibitions, commissions, and collaborations with clarity and professionalism.
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Selling Art & Marketing Strategies
Maximise your sales potential by identifying the most effective channels, whether online platforms, galleries, or art fairs. Build marketing strategies that engage collectors and audiences, including email campaigns, social media promotions, and newsletter outreach. Strengthen relationships with your audience to increase visibility and long-term support for your work.
2026 Courses & Webinars
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Exhibitions, Galleries, and Representation
Navigate the exhibition and gallery landscape by learning how to approach curators and galleries professionally. Prepare for participation in exhibitions, fairs, and shows to maximise exposure. Explore representation opportunities with agents or managers who can help advance your career and expand your professional reach.
2026 Courses & Webinars
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Freelancing and Employability
Diversify your career through freelance opportunities such as commissions, teaching, or consulting. Present your portfolio and CV effectively to attract clients and collaborators. Build professional networks and seek mentorship to enhance your career prospects, while developing essential skills like negotiation, communication, and project management.
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Online Presence, Branding, PR, & Social Media
Create a professional online presence through a well-designed portfolio website that showcases your work and achievements while incorporating e-commerce functionality to sell directly to collectors. Maintain a consistent digital identity across platforms to strengthen your personal brand, and develop social media strategies to engage audiences and grow your community. Use public relations tools such as press releases and media outreach to gain visibility, and foster connections with fans, peers, and collectors to build a supportive and professional network.
2026 Courses & Webinars
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