Getting
Gallery
Ready
A Practical Guide to Securing Gallery Representation
On-Demand Course | Exclusive to VAA Members
Securing gallery representation is a pivotal step in building a successful and sustainable art career. Often securing representation can feel mysterious, intimidating, and out of reach – especially when you’re unsure what galleries are looking for, how to approach them, or whether your work is ready.
Getting Gallery Ready is a practical, on-demand course designed to guide you through the gallery system, help you present your work professionally, confidently, and strategies; and approach galleries and agents with confidence.
Led by industry experts and working professionals, this course shows you how galleries think, how decisions are made, how you can position yourself as an artist galleries want to work with, and how you can build meaningful, long-term relationships within the art world.
Who This Course is For
This course is ideal for VAA Members who:
- Want to approach galleries with confidence
- Feel unsure whether their Portfolio is “Gallery Ready”
- Have been rejected, or ignored – and don’t know why
- Want to understand how galleries, curators, and agents operate
- Are seeking their first gallery relationship or are looking to expand representation
What You’ll Gain from this Course
By the end of Getting Gallery Ready, you will:
- Understand how the gallery system works, from a gallery’s perspective
- Know what galleries and curators look for when reviewing artists
- Be able to refine and present a professional, compelling portfolio
- Feel confident approaching galleries and agents
- Understand submission policies and how to navigate them
- Build the mindset and professionalism galleries expect
- Receive a copy of the Artists Guide to Getting Gallery Ready
Watch at your own pace, revisit lessons whenever you need, and begin your journey to Getting Gallery Ready.
👍 100% Positive Reviews
👨💻 200+ Students
📚 4 On-Demand Lessons
📄 Additional Resources
💻 Online, at your own pace
♾️ Unlimited Access
Course Structure
This on-demand course is divided into four focused sessions, designed to guide you step by step through the process of becoming gallery ready.
- Introduction to Gallery Ready & Exhibition Representation
- Understanding representation & how the art market works
- Approaching galleries and agents
- Navigating submission policies
A Stand-Out Artist Portfolio
- Curating your art portfolio for specific audiences
- Incorporating themes and narratives – from idea to reality
- Selecting and arranging artworks
Strategies for Securing Representation
- How to pitch to galleries and agents
- Open submission applications
- Insights and case studies from art professionals
Putting Theory Into Practice
- Contracts, negotiations and obligations
- Building your partnerships
- Gallery Ready checklist
Course Format:
– On-Demand Access – watch anytime, anywhere
– Learn at your own pace
– Clear, jargon-free explanations
What Artists Say About This Course
SPEAKERS
Karen van Hoey-Smith
VAA Panellist & Host
Artist Mentor, Art Broker, BBC Art Advisor.
After many years of supporting and advising artists, collectors, galleries, publishers Karen is now working with the Visual Artists Association team as an art mentor.
Karen has worked alongside artists for many years of her career, she has experience curating artists, selling artwork on the floor, judging competitions, and much more. This has made Karen an excellent and supportive artist mentor, whose advice you have the opportunity to learn in this masterclass.
Tabish Khan
Tabish Khan is an art critic, writer, speaker, podcaster, and curator who passionately believes in making art accessible to everyone. He visits and writes about hundreds of exhibitions a year, covering everything from the major blockbusters to the emerging art scene, both in London and beyond. He writes regularly for Londonist and FAD and has written for Artsy, Elephant, Stir World, and the New York Observer.
He is co-host of the podcast The Good, The Bad and The Arty and has judged many prizes.
Tabish is a trustee of the prestigious City & Guilds London Art School and Discerning Eye, which hosts an annual exhibition featuring hundreds of works. He is also an honorary trustee of ArtCan, a non-profit arts organisation that supports artists through profile-raising activities and exhibitions, and a critical friend of UP projects that brings contemporary art to public spaces.
Rebecca Thumy
Rebecca Thumy, originally from the San Francisco Bay Area, began her career in the art world working in small galleries and in educational programs at museums such as the de Young Museum. In 2017, she moved to France to complete a Master’s degree in the History and Philosophy of Art.
For the past five years, Rebecca has worked at Singulart, a leading online art gallery. She began in sales and client relations for the U.S. market before leading the expansion into the German-speaking market. She now serves as Director of Sales and Gallery Partnerships, where she oversees the global sales strategy for the online marketplace and manages an international network of gallery collaborations.
Her teams support sales for more than 7,000 artists worldwide and partner with over 100 gallerists and curators — including Perrotin and Almine Rech — to provide valuable feedback and guidance to artists. Rebecca’s passion lies in empowering artists to reach international audiences and build sustainable careers by connecting with collectors and galleries across the globe.
Maeve Doyle
Maeve Doyle is an internationally renowned art critic, broadcaster, and Global Artistic Director of the Maddox Gallery group. Studying at the Emily Carr University of Art & Design in Vancouver, Canada, Doyle previously founded London gallery, Doyle Devere, and was a Director at Mayfair’s infamous Bankrobber gallery, an institution best known for its sale of the Banksy mural ‘Slave Labour’ and ‘Girl with Balloon’.
Currently working at Maddox Gallery, a globally celebrated contemporary art gallery based in Mayfair, Doyle provides the team with unique insights and a wealth of industry knowledge, helping the gallery situate itself in the ever-changing landscape of the art world. She is both a BBC Arts correspondent, as well as the host of her own podcast, ‘A Private View with Maeve Doyle’ on Soho radio’s culture channel.
An esteemed thought-leader within the industry, Doyle has led panel discussions at many art fairs, including Wimbledon Art Fair, London Art Fair, The Other Art Fair & Art on a Postcard.
Mimi Spendiff
Mimi Spendiff is the Gallery Manager at Print Club London, a vibrant screenprinting studio and contemporary online gallery located in Hackney, East London. In her role, she works closely with the studio’s community of artists, helping to showcase a wide variety of limited edition screenprints, original artworks, and curating exciting drops for collectors. Prior to joining Print Club London, Mimi was a curator at Artfinder, an online art marketplace, where she curated unique collections and collaborated with artists to refine and expand their portfolios.
With a First Class Honours degree in Photography from the University of the West of England, Mimi brings over three years of experience in both sales and curation to her work. Her career also includes roles at a contemporary art gallery featuring artists like Billy Childish, and as an Artist Liaison at Art Republic. Driven by a passion for creating dynamic art collections and fostering artist development, Mimi is committed to connecting collectors with fresh, engaging art.
Exclusive to VAA Members
This course is subsidised by the Visual Arts Association and available exclusively to VAA members as part of our commitment to supporting sustainable, professional art careers.
Gain immediate on-demand access and start building a clearer, more confident path towards gallery representation.
TIPS FOR GETTING GALLERY READY
Here’s a taste of what you’ll learn – and discuss in greater depth:
- Align Your Work: Not every gallery is the right gallery. Matching your art with the right space can make all the difference.
- Gallery Homework Pays Off: The most successful artists don’t just create, they investigate. Research, visit, and observe before you apply.
- Portfolio Power: Your portfolio should not just show your art, but also tell your story and hint at your potential.
- Professionalism Counts: A reputation for reliability and good communication is as valuable as a signature style.
- Networking Opens Doors: Opportunities often come from conversations, not cold emails.
For more information about the course, or for any general queries, please get in contact at hello@visual-artists.org, or call us on 0203 904 2600.