Creative Business Bootcamps
Build Sustainable Income from Your Art
The VAA is proud to present our new focused, practical bootcamps – designed to help artists sell with confidence, unlock new income streams through licensing, and utilise Instagram for their art practice.
Art Sales Bootcamp
A systematic system for building relationships with collectors and clients, and closing those face-to-face sales.
This focused workshop gives artists, makers, and creative entrepreneurs a clear, repeatable system for selling artwork confidently in face-to-face environments. Whether you exhibit at art fairs, host open studios, attend exhibitions, or sell one-on-one, this intensive course teaches you how to:
- Build genuine rapport with buyers
- Guide conversations naturally towards a sale
- Communicate value and pricing with confidence
- Close sales without pressure
By the end of this session, through seven core steps, you will be able to:
- Understand the complete flow of face-to-face sales
- Build rapport quickly and authentically
- Recognise and respond the buying signals
- Communicate pricing clearly and confidently
- Close sales naturally without feeling pushy
- Handle objections with ease
- Turn buyers into long-term collectors
📅 3rd February 2026
⌚ 1PM (GMT)
⏹️ 2 Hours
🟨 Interactive, practical, real-world focused
💷 £79.00
🟡 Open to VAA Members
Who is this for?
This practical, intensive course is designed for visual artists and makers, Art Fair Exhibitors, Gallery-represented or independent artists, Designers and creative entrepreneurs; and anyone wanting more confidence and consistency in selling their work.
You will walk away with a practical sales framework that helps you sell more, stress less, and build meaningful collector relationships.
The 7-Step Sales System
The Connection Formula – Build rapport naturally and confidently
Guiding interest into a sales conversation – recognise buying signals and present your work effectively
Confident Pricing & Value Communication – Speak about price with ease and clarity
Closing the sale without pressure – Use soft, proven closing techniques
Turning Buyers into Long-Term Collectors – Create repeat relationships and follow up systems
Sales Strategies & Common Mistakes – Avoid the pitfalls that cost artists sales
Artwork Licensing – Foundations for Creative Income
This focused session introduces artists and designers to the world of artwork licensing – a powerful way to earn income beyond selling originals. You’ll learn how licensing works, how to prepare your artwork for commercial use, and how to evaluate and negotiate opportunities with confidence. Perfect for creatives who want to explore passive and scalable income streams through their art.
By the end of this session, you will be able to:
- Understand how artwork licensing works, and how it differs from selling originals
- Identify common licensing models and agreement types
- Assess whether your artwork is licensing-ready
- Understand pricing, royalties, and negotiation basics
- Protect your intellectual property
- Find and pitch to potential licensees
Session Highlights
Artwork Licensing Essentials
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What licensing is and why artists use it
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Key industries: home décor, textiles, stationery, fashion, publishing, and more
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Royalty vs. flat-fee models
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Rights, exclusivity, and territories explained
Understanding Licensing Agreements
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Key contract terms every artist must know
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Common negotiation points and pitfalls
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Protecting your intellectual property
Preparing Your Artwork for Licensing
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Creating a licensing-ready portfolio
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Designing collections vs. individual pieces
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File formats, technical requirements, and organisation
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Metadata and copyright best practices
Finding & Working With Licensees
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Where to find licensing opportunities
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How to pitch your work professionally
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Working with agents vs. licensing independently
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Case studies of successful licensing collaborations
📅 Dates Coming Soon
⌚ 1PM
⏹️ 2 Hours
🟨 Practical teaching, real-world examples, guided discussion
💷 £79.00
🟡 Open to VAA Members
Who is this for?
This practical course is designed for visual artists; illustrators; graphic, textile, surface pattern, and digital designers; creative entrepreneurs; and anyone curious about commercial artwork licensing.
You will finish the course with a clear understanding of how to start licensing your work, and the confidence to take your next steps.
Coming Soon: Instagram Bootcamp
Why Learn with the VAA?
- Artist-first, practical education
- Clear systems you can apply immediately
- Real-world examples and proven strategies
- Supportive, professional learning environment
Ready to Grow Your Art Income?
Choose the bootcamp that fits your goals – or attend all three bootcamps to build multiple income streams from your creative practice.
Limited Spaces available to ensure an interactive and high-quality experience.