Securing gallery representation is a pivotal step in building a successful and sustainable art career. This hands-on short course guides you through every essential strategy you’ll need to become gallery ready – from preparing a compelling portfolio to confidently approaching galleries and agents.

Gain insider knowledge of how the gallery system operates, what curators and dealers look for, and how to present your work and yourself professionally. Drawing on real-world case studies, expert guest speakers, and step-by-step guidance, you’ll learn how to pitch effectively, navigate exhibition opportunities, and build meaningful, long-term relationships within the art world.

Any prior knowledge or experience needed to benefit from this session?
No previous experience is necessary, though notetaking is recommended. This course is ideal for artists, creative practitioners, and art followers who want to expand their understanding of what it means to be Gallery Ready, and to develop strong professional relationships with gallerists and agents.

What will you gain from the course:

• A comprehensive understanding of Gallery Ready principles and techniques
• Practical, up-to-date insights into the realities of gallery representation
• Skills for designing and presenting a captivating portfolio
• Networking opportunities with artists, gallerists, and art world experts
• All attendees will receive a copy of The Artist Guide to Getting Gallery Ready

Alongside our course tutor, past guest speakers have included: Mimi Spendiff, Gallery Manager at Print Club London; Richard Kalman, Gallerist and Artist Mentor; Maeve Doyle, Art Critic and Artistic Director of Maddox Gallery; Lloyd Flay, Auctioneer; Rosalind Davis, Artist, Educator and Writer; Jason Hickman, Artist; with many more to come in future runs of the course.

A Certificate of Completion:
Attend at least 80% of sessions and you’ll receive a certificate of attendance – a valuable addition to your CV, recognising your commitment and achievements.

CURRICULUM

Across four systematic sessions, you’ll build the mindset, skills, and professional approach needed to become Gallery Ready and secure meaningful exhibition representation. Whether you’re seeking your first gallery partnership or looking to expand your reach, this course will keep you on track and deepen your understanding of what it takes to succeed.

Here’s a taste of what you’ll learn – and discuss in greater depth:

• Align Your Work: Not every gallery is the right gallery. Matching your art with the right space can make all the difference.
• Gallery Homework Pays Off: The most successful artists don’t just create, they investigate. Research, visit, and observe before you apply.
• Portfolio Power: Your portfolio should not just show your art, but also tell your story and hint at your potential.
• Professionalism Counts: A reputation for reliability and good communication is as valuable as a signature style.
• Networking Opens Doors: Opportunities often come from conversations, not cold emails.

SPEAKERS

VAA Panellist & Host

Artist Mentor, Art Broker, BBC Art Advisor.
After many years of supporting and advising artists, collectors, galleries, publishers Karen is now working with the Visual Artists Association team as an art mentor. 

Karen has worked alongside artists for many years of her career, she has experience curating artists, selling artwork on the floor, judging competitions, and much more. This has made Karen an excellent and supportive artist mentor, whose advice you have the opportunity to learn in this masterclass.

What do Artists Think?