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SUMMARY:Masterclass: The Artist Guide to Video Marketing
DESCRIPTION:VAA Masterclass: The Artist Guide to Video Marketing \n28th September | 13:00 UK Time | Online \nVideo is one of the most powerful tools an artist can use to share their work\, grow an audience and build real connections online. But knowing where to start is the hard part. \nThis masterclass brings together VAA Director Shirley-Ann O’Neill and social media strategist Alex McCann to walk you through exactly how to use video to market your art practice\, without it feeling overwhelming. \nWho is it for? This session is ideal if you are an artist who knows you should be doing more with video but are not sure how\, or if you have dabbled with Reels and Stories but want a clearer strategy behind what you are doing. \nWhat you will learn: \n\nWhat kinds of video actually work for artists on social media\nHow to shoot simple\, effective content without expensive kit\nHow to plan your video content so it feels manageable\nHow to use video to grow your following and reach new collectors and opportunities\nHow to present yourself and your work confidently on camera\n\n  \nYour speakers: \nShirley-Ann O’Neill\, founder of VAA\, is a seasoned arts director and curator with over 20 years of experience working with creatives. She is the co-author of the internationally bestselling art business books ‘Good Art Does Not Sell Itself’ and ‘Securing Representation.’ Her passion for global artist outreach and discovering new talent is evident in her curated exhibitions\, which have been showcased on BBC\, Sky News\, and International New York Times. Shirley-Ann leads the Visual Art Open Prize and VAA Artist of the Year Awards\, driving the VAA CPD & mentorship programme with courses on Art Curation & Exhibition Management\, Art Sales Academy\, and Artist Momentum. She has previously served on the selection committee for the Other Art Fair London by Saatchi Art. \nAlex McCann is owner of Altrincham HQ – a social media management and training company based in Cheshire that has worked with 1000s of local business developing their social media strategy. Over the past 10 years Alex has built up an impressive training client list including the BBC\, Manchester City\, NHS\, The Midland Hotel\, University Of Manchester\, Manchester Arndale and many more Each month Altrincham HQ spend 200+ hours per month managing marketing campaigns for businesses so witness Social Media changes in real time and action them. A former journalist\, whose blogs have been read by over half a million readers\, he has also successfully ran an events company putting on 60 events a year which included a 15\,000 capacity arts & music festivals in Manchester. Alex has 400+ LinkedIn testimonials and is ranked number 1 for Social Media Marketing in the UK via independent customer reviews on Freeindex. Altrincham HQ works with businesses across the UK on all aspects of Social Media including Twitter\, LinkedIn\, Facebook\, Instagram and blogging for business success. For more info check out http://www.altrinchamhq.co.uk \nTickets: Free for VAA Premium Members £12.49 for VAA Standard Members – please make sure you login to your VAA account first before securing a place. \n#VAAMasterclass #VideoMarketing #ArtistLife #VAAWorkingArtist #SocialMediaForArtists #UKArtist
URL:https://visual-artists.org/event/masterclass-the-artist-guide-to-video-marketing/
LOCATION:online
CATEGORIES:Events,Masterclass
ATTACH;FMTTYPE=image/jpeg:https://visual-artists.org/wp-content/uploads/2026/04/Masterclass-1-scaled.jpg
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DTSTART;TZID=Europe/London:20261014T130000
DTEND;TZID=Europe/London:20261014T140000
DTSTAMP:20260604T090714
CREATED:20260518T111035Z
LAST-MODIFIED:20260518T111155Z
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SUMMARY:Masterclass: The Artist's Newsletter
DESCRIPTION:Masterclass: The Artist’s Newsletter \n14th October 2026 | 1:00pm – 2:00pm UK Time | Online via Zoom \n  \nMost artists know they should have a newsletter. Very few actually enjoy writing one and even fewer know what makes people want to read it. \nThis masterclass is not about technology\, templates\, or marketing tactics. It is about something far more valuable: how to write a newsletter that sounds like you\, connects with the people who care about your work\, and keeps them coming back. \nIn this session\, led by Karen van Hoey Smith\, you will hear how Alison approaches her newsletter\, what she puts in it and why\, and what she has learned from years of writing to her audience as an artist. There will be real examples\, an open Q&A\, and plenty of practical takeaways – whether you are starting from scratch or want to make what you already have feel more like you. \nAlison Aye sews collage from found papers and fabric\, calling attention to ‘throw-away society’ and embracing humour\, popular culture and current affairs. \nDaughter and granddaughter of seamstresses and coal miners\, she could sew at an early age\, and makes contemporary work that respects traditional craft and class struggle. \nHer methods are slow\, not just the tiny hand-stitching\, but also the meticulous recording of materials on Instagram\, which form an integral part of the process. Some pieces can take years to complete\, ignoring the misogynistic hierarchy of the art world\, where needlework is often neglected. \nOriginally from North-East England\, she now lives and works in South London. \nShe has been entering work for the Summer Exhibition for thirty-one years\, unsuccessfully until 2024. In 2022 she was featured on the BBC’s ‘Joe Lycett: Summer Exhibitionist’\, when her work was smuggled into the RA on Varnishing Day and displayed on the buffet table. \nWhat you will take away \n\nHow to find your voice and write in a way that feels natural rather than forced\nWhat to include in a newsletter as an artist and how often to send it\nHow to build an audience of people who are genuinely interested in your work\nWhy authenticity matters more than polish and how to put that into practice\nHow to approach your newsletter as part of your practice\, not a chore on top of it\n\nWho is this for? Artists at any stage who want to start a newsletter\, improve an existing one\, or simply understand what makes one worth reading. \nFor any questions\, contact events@visual-artists.org \nFree for VAA Premium Members | £12.49 for Standard Members | £19.99 for Non-Members \nHeadshot photography: Michelle Richards (@michellerichardsphotography)
URL:https://visual-artists.org/event/masterclass-the-artists-newsletter/
LOCATION:online
CATEGORIES:Events,members,Masterclass
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DTSTART;TZID=Europe/London:20261103T130000
DTEND;TZID=Europe/London:20261103T140000
DTSTAMP:20260604T090714
CREATED:20260526T073341Z
LAST-MODIFIED:20260526T073505Z
UID:10005241-1793710800-1793714400@visual-artists.org
SUMMARY:Masterclass | Your Art\, Your Income: How to Earn More from Your Practice
DESCRIPTION:Your Art\, Your Income: How to Earn More from Your Practice \nDate: Tuesday 3rd November 2026 | 1pm-2pm UK Time | Online via Zoom \nBuilding a sustainable income as an artist doesn’t have to mean compromising your creative vision – it means getting smarter about how your work reaches the world. \nIn this practical masterclass\, we’re joined by Jo Scott\, aka The Travelling Artist\, who ditched the traditional art world rulebook to build a thriving creative business entirely on her own terms — from a motorhome. Jo will be in conversation with VAA’s resident artist mentor Karen van Hoey Smith\, sharing what’s actually worked\, what hasn’t\, and how artists at any stage can start earning more from what they already do. \nAbout Jo Scott \nJo Scott is an award-winning artist who swapped a fixed address for a motorhome and built a thriving creative business entirely on her own terms. Working under the banner of The Travelling Artist\, Jo has carved out a distinctive niche in animal portraiture\, capturing the personality and character of animals through routes that have little to do with the traditional fine art world. Her work has been displayed in the windows of Selfridges and recognised with a National Calendar Award\, built on a career that has threaded through greeting card design\, licensing\, and commission work. Jo’s business has grown not through galleries or the conventional art establishment\, but through understanding how art can live in homes\, and in the hands of people who simply love animals. \n@joscottartist\nFollow the Travelling Artist here \n\nThis session is for you if:\nYou want to diversify your income but don’t know where to start\nYou’ve explored licensing or commissions but haven’t made them work yet\nYou’re done waiting for galleries to discover you\n\nPlease check your local time for this webinar here: https://www.timeanddate.com/ \nFor VAA Members\, please log in first to secure your ticket.\nNon-members are welcome to join for £19.99. \nIf you have any questions\, please reach out to VAA’s Events team – events@visual-artists.org
URL:https://visual-artists.org/event/masterclass-your-art-your-income-how-to-earn-more-from-your-practice/
LOCATION:online
CATEGORIES:Events,Masterclass
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