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SUMMARY:Masterclass: The Artist's Newsletter
DESCRIPTION:Masterclass: The Artist’s Newsletter \n14th October 2026 | 1:00pm – 2:00pm UK Time | Online via Zoom \n  \nMost artists know they should have a newsletter. Very few actually enjoy writing one and even fewer know what makes people want to read it. \nThis masterclass is not about technology\, templates\, or marketing tactics. It is about something far more valuable: how to write a newsletter that sounds like you\, connects with the people who care about your work\, and keeps them coming back. \nIn this session\, led by Karen van Hoey Smith\, you will hear how Alison approaches her newsletter\, what she puts in it and why\, and what she has learned from years of writing to her audience as an artist. There will be real examples\, an open Q&A\, and plenty of practical takeaways – whether you are starting from scratch or want to make what you already have feel more like you. \nAlison Aye sews collage from found papers and fabric\, calling attention to ‘throw-away society’ and embracing humour\, popular culture and current affairs. \nDaughter and granddaughter of seamstresses and coal miners\, she could sew at an early age\, and makes contemporary work that respects traditional craft and class struggle. \nHer methods are slow\, not just the tiny hand-stitching\, but also the meticulous recording of materials on Instagram\, which form an integral part of the process. Some pieces can take years to complete\, ignoring the misogynistic hierarchy of the art world\, where needlework is often neglected. \nOriginally from North-East England\, she now lives and works in South London. \nShe has been entering work for the Summer Exhibition for thirty-one years\, unsuccessfully until 2024. In 2022 she was featured on the BBC’s ‘Joe Lycett: Summer Exhibitionist’\, when her work was smuggled into the RA on Varnishing Day and displayed on the buffet table. \nWhat you will take away \n\nHow to find your voice and write in a way that feels natural rather than forced\nWhat to include in a newsletter as an artist and how often to send it\nHow to build an audience of people who are genuinely interested in your work\nWhy authenticity matters more than polish and how to put that into practice\nHow to approach your newsletter as part of your practice\, not a chore on top of it\n\nWho is this for? Artists at any stage who want to start a newsletter\, improve an existing one\, or simply understand what makes one worth reading. \nFor any questions\, contact events@visual-artists.org \nFree for VAA Premium Members | £12.49 for Standard Members | £19.99 for Non-Members \nHeadshot photography: Michelle Richards (@michellerichardsphotography)
URL:https://visual-artists.org/event/masterclass-the-artists-newsletter/
LOCATION:online
CATEGORIES:Events,members,Masterclass
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