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DTSTART;TZID=Europe/London:20261001T140000
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DTSTAMP:20260909T103242Z
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SUMMARY:Art Café | From Studio to Biennale & Art Fairs: Breaking Into Major Exhibitions
DESCRIPTION:Art Café | From Studio to Biennale & Art Fairs: Breaking Into Major Exhibitions \nWednesday 1 October | 14:00 UK Time | Online | Free \nGetting into a major exhibition doesn’t happen by accident. \nBiennales\, art fairs\, and large-scale group exhibitions can be career-defining moments for an artist. But for most\, they feel like closed doors — events that happen to other people\, through connections they don’t have\, in systems they don’t fully understand. This Art Café session is about changing that. Three speakers with direct experience of how major exhibitions work — from the inside — will share what it actually takes to get your work into the rooms that matter. \nWhat you will take away \n\nA clear understanding of how biennales\, art fairs\, and major group exhibitions actually work and how artists get selected\nWhat curators\, fair directors\, and selection committees are really looking for\nHow to position your practice and present your work to the right people at the right time\nThe practical steps to take now\, whether you are applying for the first time or looking to break into a higher level\nWhat artists wish they had known before their first major exhibition\n\nWho is this for? \nArtists at any stage who want to understand how to access major exhibition opportunities and take concrete steps towards them. Early-career and established artists both welcome. \nMeet the Speakers \nLaura O’Hare is responsible for leading the artistic and business development at VAA. Laura has been working in the Fine Arts sector since 2012 and is a founder of the VAA. Presently\, Director of the Visual Art Open Prize\, the Artist of the Year Award and the VAA Art500 International Award. Laura has a wealth of experience in managing relationships with artists and understanding their needs. Laura has an extensive network including arts organisations\, galleries\, publishers and commercial partners. Laura has helped hundreds of artists figure out how to thrive at all stages of their fine art careers. Prior to working in the arts industry\, Laura was a solicitor specialising in Employment Law for over 15 years. \nDr Stephanie Dieckvoss is a Senior Lecturer in Art History and Co-Convenor of the MA in Art and Business at the Courtauld Institute in London\, which she joined in 2024. Her research focuses on contemporary art markets\, particularly emerging and alternative models\, institutional dynamics\, and the micro-geographies of artistic production and consumption. Her current work centres on the histories and practices of art fairs\, drawing on archival methods and oral histories. Her TECHNE-funded PhD examines DIY approaches within alternative art fairs in the 1990s and is currently being turned into a monograph. She has published widely in academic journals and edited book volumes. \nA Courtauld alumna\, Stephanie also holds an MA in Art History from the University of Hamburg\, an MBA (Public Services) from Warwick Business School\, and a PGCert in Teaching and Learning in Higher Education from UAL. Prior to joining The Courtauld\, Stephanie worked as a senior lecturer at Kingston School of Art and Central Saint Martins. \nPrior to her academic career\, Stephanie gained more than 15 years of experience in cultural management in Germany\, France\, and the United States\, working in senior roles across commercial art galleries\, art fairs and public institutions. She remains closely connected to developments in the art market as the art market correspondent for Handelsblatt and has also written for Apollo and the Neue Zürcher Zeitung. \nShirley-Ann O’Neill\, founder of VAA\, is a seasoned arts director and curator with over 20 years of experience working with creatives. She is the co-author of the internationally bestselling art business books ‘Good Art Does Not Sell Itself’ and ‘Securing Representation.’ Her passion for global artist outreach and discovering new talent is evident in her curated exhibitions\, which have been showcased on BBC\, Sky News\, and International New York Times. Shirley-Ann leads the Visual Art Open Prize and VAA Artist of the Year Awards\, driving the VAA CPD & mentorship programme with courses on Art Curation & Exhibition Management\, Art Sales Academy\, and Artist Momentum. She has previously served on the selection committee for the Other Art Fair London by Saatchi Art. \n  \nFor any questions\, contact events@visual-artists.org
URL:https://visual-artists.org/event/art-cafe-from-studio-to-biennale-art-fairs-breaking-into-major-exhibitions/
LOCATION:online
CATEGORIES:Events,Art Cafe
ATTACH;FMTTYPE=image/png:https://visual-artists.org/wp-content/uploads/2026/05/Art-Cafe1stoct.png
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DTSTART;TZID=Europe/London:20261014T130000
DTEND;TZID=Europe/London:20261014T140000
DTSTAMP:20261013T085513Z
CREATED:20260518T111035Z
LAST-MODIFIED:20261013T085513Z
UID:10005240-1791982800-1791986400@visual-artists.org
SUMMARY:Masterclass: Email Marketing for Artists
DESCRIPTION:Online Masterclass: Email Marketing of Artists \n14th October 2026 | 1:00pm – 2:00pm UK Time | Online via Zoom \n  \nMost artists know they should have a newsletter. Very few actually enjoy writing one and even fewer know what makes people want to read it. \nThis masterclass is not about technology\, templates\, or marketing tactics. It is about something far more valuable: how to write a newsletter that sounds like you\, connects with the people who care about your work\, and keeps them coming back. \nIn this session\, led by Karen van Hoey Smith\, you will hear how Alison approaches her newsletter\, what she puts in it and why\, and what she has learned from years of writing to her audience as an artist. There will be real examples\, an open Q&A\, and plenty of practical takeaways – whether you are starting from scratch or want to make what you already have feel more like you. \nAlison Aye sews collage from found papers and fabric\, calling attention to ‘throw-away society’ and embracing humour\, popular culture and current affairs. \nDaughter and granddaughter of seamstresses and coal miners\, she could sew at an early age\, and makes contemporary work that respects traditional craft and class struggle. \nHer methods are slow\, not just the tiny hand-stitching\, but also the meticulous recording of materials on Instagram\, which form an integral part of the process. Some pieces can take years to complete\, ignoring the misogynistic hierarchy of the art world\, where needlework is often neglected. \nOriginally from North-East England\, she now lives and works in South London. \nShe has been entering work for the Summer Exhibition for thirty-one years\, unsuccessfully until 2024. In 2022 she was featured on the BBC’s ‘Joe Lycett: Summer Exhibitionist’\, when her work was smuggled into the RA on Varnishing Day and displayed on the buffet table. \nWhat you will take away \n\nHow to find your voice and write in a way that feels natural rather than forced\nWhat to include in a newsletter as an artist and how often to send it\nHow to build an audience of people who are genuinely interested in your work\nWhy authenticity matters more than polish and how to put that into practice\nHow to approach your newsletter as part of your practice\, not a chore on top of it\n\nWho is this for? Artists at any stage who want to start a newsletter\, improve an existing one\, or simply understand what makes one worth reading. \nFor any questions\, contact events@visual-artists.org \nFree for VAA Premium Members | £12.49 for Standard Members | £19.99 for Non-Members \nHeadshot photography: Michelle Richards (@michellerichardsphotography)
URL:https://visual-artists.org/event/masterclass-email-marketing-for-artists/
LOCATION:online
CATEGORIES:Events,members,Masterclass
ATTACH;FMTTYPE=image/png:https://visual-artists.org/wp-content/uploads/2026/05/Masterclass-Email-Marketing-for-Artists.png
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DTSTART;TZID=Europe/London:20261022T130000
DTEND;TZID=Europe/London:20261022T143000
DTSTAMP:20261020T111608Z
CREATED:20260701T105653Z
LAST-MODIFIED:20261020T111608Z
UID:10005245-1792674000-1792679400@visual-artists.org
SUMMARY:Creative Accelerator Bootcamp: Online Masterclass
DESCRIPTION:Creative Accelerator Bootcamp with Karen van Hoey Smith\nDate: Thursday 22 October\nTime: 1:00 PM – 2:30 PM\nFormat: Online Masterclass\nDuration: 1.5 hours \nBuild a Sustainable\, Professional Art Practice\nJoin artist mentor\, independent art broker and curator Karen van Hoey Smith for an intensive online masterclass designed to help artists develop a clear\, confident and sustainable professional practice. \nThe Creative Accelerator Bootcamp is a practical\, strategy-led session that brings together the essential elements of career development. Whether you’re emerging or looking to take your practice to the next level\, this bootcamp will help you clarify your artistic direction\, strengthen your positioning and identify opportunities for long-term growth. \nRather than focusing on theory\, the session provides practical tools and actionable strategies to help you become exhibition and gallery ready\, diversify your income\, and build a resilient creative career. \nWhat You’ll Learn\nDuring this 90-minute masterclass you’ll explore: \n\nClarifying your artistic vision\, goals and long-term strategy\nDeveloping your artist story\, personal brand and confident communication\nIdentifying your niche and ideal collectors or buyers\nCreating multiple income streams from your art practice\nFinding opportunities with galleries\, art fairs and publishers\nUnderstanding what it means to be “gallery ready”\nIdentifying gaps in your current practice and creating an action plan\nBuilding systems that support visibility\, audience growth and artwork sales\n\nWhether you’re preparing for exhibitions\, applying to galleries or looking to grow your professional practice\, this session will provide practical guidance and a clear roadmap for success.
URL:https://visual-artists.org/event/creative-accelerator-bootcamp-with-karen-van-hoey-smith/
LOCATION:online
CATEGORIES:Events,Courses,Featured Event
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