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SUMMARY:Bootcamp: Art Sales
DESCRIPTION:Bootcamp: Art Sales\n90 minute Intensive Online CourseLed by Karen van Hoey Smith & Louise Minnaar \nThis focused 90 minute intensive course is designed for creative professionals who engage with audiences\, clients and collectors and want to strengthen their confidence\, communication and sales approach. Whether you present artwork\, manage exhibitions\, liaise with buyers or support artists in any capacity\, this session offers practical\, proven methods to help you communicate value clearly and create meaningful buying conversations. \nYou will walk away with a stronger understanding of how people make purchasing decisions in the art world and how to guide those conversations with professionalism and ease. \nAll attendees will receive: \n\nThe VAA Guide to Art Sales\nSession resources and worksheets\nAccess to the session recording\n\nWhat You Will Learn\nThis intensive session provides applicable\, real world sales tools for anyone interfacing with collectors\, visitors or potential buyers\, including how to: \n\nUnderstand buyer motivations and adapt communication to different personalities\nPresent artwork and creative practice with confidence and clarity\nCreate engaging introductions and build rapport naturally\nCommunicate value and discuss pricing with assurance\nNavigate hesitations and transform objections into constructive dialogue\nDevelop longer term relationships that encourage trust and future opportunities\n\nThese skills are relevant to exhibitions\, fairs\, open studios\, private viewings\, online interactions and professional environments where artwork is shown\, discussed or sold. \nSpeakers\nKaren van Hoey Smith – Artist Mentor\nKaren is an artist mentor\, independent art broker and curator with more than twenty years of experience across the arts and antiques sector. Previously the youngest female auctioneer in the UK\, Karen has worked as a gallery manager\, publishing partner and consultant expert for major media outlets. She has brokered high value works by leading artists and now supports creative professionals in improving communication\, sales confidence and strategic career development. \nLouise Minnaar – VAA Events & Partnership Coordinator\nLouise brings over eight years of global experience in the art industry\, spanning international auctions\, commercial galleries and large scale publishing houses. She has guided collectors at every level\, from first time buyers to seasoned investors\, and specialises in helping creative professionals understand buyer psychology\, refine client communication and approach sales with clarity and professionalism. \nBooking Information\nThis is an online 90 minute intensive course.For any queries\, please contact events@visual-artists.org
URL:https://visual-artists.org/event/bootcamp-art-sales/
LOCATION:online
CATEGORIES:Courses,Member Events
ATTACH;FMTTYPE=image/png:https://visual-artists.org/wp-content/uploads/2025/11/Bootcamp-scaled.png
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