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Learn more about our articles, guides and templates.

 

Nadine dives in with Members Advisors Ian and Barbar to discuss The VAA’s Articles, guides and templates.

 

Planning Your day around COVID-19

Planning Your day around COVID-19

Over the past few weeks it may feel like the world has been turned on its head. Exhibitions and Art Fairs are ...
Insurance For Artists

Insurance For Artists

In this article I will explore what kinds of insurance are available to Artists and what insurance product might be right for you. Assess how you work - What insurance you require as a practicing Artist depends upon how you personally work. This will depend on what assets you may have – materials and premises, where you work – studio, home, separate premises, whether you allow the general public access to your private spaces, what potential liabilities might arise in a professional or public capacity. As much as we don’t want to dwell on “what might happen” and the likelihood of anything catastrophic occurring, it is worth seriously considering as an Artist what insurance is available to you.
Five Apps Every Creative Should Be Using Right Now

Five Apps Every Creative Should Be Using Right Now

1. Perfect For Overcoming That Creative Rut – Brainsparker Creativity Cards. Brainsparker Creativity Cards is available to download for free via the App Store for iOS devices. Please be aware this app offers in-app purchases. Whether you’re a leader in your field or just finding your feet, you will no doubt have found yourself at an impasse from time to time – a stumbling block, a rut; a hill that seems impossible to climb. Brought to you by Goddard International Limited, Brainsparker Creativity Cards aim to overcome the annoyance of the creative block, by providing you with thought-provoking sparks of inspiration each time you decide to load the app. Intelligently designed as a deck of cards, each time you pay a visit to the app, the deck, if you will, will shuffle itself and generate a random card for you to view. Each card boasts a prompt in the form

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Find Your Creative Niche & Customer Base

Find Your Creative Niche & Customer Base

If you are a well-established artist, you will already likely know your niche and will have a good understanding of the types of clients that are typically interested in your work. If you are an emerging artist, then this is an area that needs some thought to be given to. The clearer you are as an artist about your work and who is your target audience, the easier it will be to communicate and sell to collectors. The art market is segmented into different specialisms. When we talk about niche, it is simply a specialised segment of the market for a particular kind of art. A niche can be by style, medium and/or subject. For example instead of saying “I create paintings,” you can be specific to the niche “I create pastel landscape paintings”.
How To Write An Artist Profile And Description

How To Write An Artist Profile And Description

How you describe yourself and your artwork is a key part of creating loyal fans. This is your opportunity to present your story and showcase your originality. To be truly unforgettable and grab the interest of your readers, simply follow these 12 steps for success. Define your target audience, so you can have well-defined appropriate copy. If you look at successful artists in your niche, they clearly know their audience. Think about who you would like to visit your website and who you want to work with or buy your art.

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Harness The Power Of Taking Creative Breaks

Harness The Power Of Taking Creative Breaks

The secret to long term success for artists can be borne by taking purposeful scheduled breaks. The adage ‘go slow to go fast’ is very true. Many artists resist this good advice to take time out. Why? Artists feel guilty and make fear-based decisions, rather than being rational. Every job in the free world legally requires breaks to ensure wellbeing. Even though art is your passion, it doesn’t mean you need to feel guilty. Artists benefit from time to reflect and re-energise, and more importantly to avoid creative burn-out. Here are 8 Tips to make it easier for artist to take breaks.
Mindset: Dealing With Fears & Criticism

Mindset: Dealing With Fears & Criticism

As artists’ we are continually growing, so we need to accept that failure is a natural part of the process. You can

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Art Market 2019 Industry Trends

Art Market 2019 Industry Trends

The online art market continues to grow at a steady pace, which is great news for independent artists. According to
How To Be A More Prolific Artist

How To Be A More Prolific Artist

All artists suffer from procrastination, it is a natural part of life as an artist. Seasoned artists adopt clear strategies for being prolific. Use these tips to be more successful and start getting things done. Overcome your Fear. Procrastinating is simply a way of dealing with pressure. Your mind will give you lots of reasons not to start the work, such as you need to set aside a longer period of time for this piece, or superficial excuses and distractions. Shift your mindset to taking consistent action, no matter how small. In the words of the famous author Susan Jeffers, Feel the Fear and do it Anyway. Reframe it by taking only 15 minutes to sketch ideas or noting down your inspiration. Once you have started it is easier to keep going.

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Formula For Pricing Your Artwork

Formula For Pricing Your Artwork

Pricing your artwork can often be a daunting task, especially when starting your career or branching out into another discipline. There are a couple of main formulas that artists can use to price their art which take the guesswork out, ensure you cover your costs and creates consistency. We suggest the following formula, additionally, take a look at our article on rules to follow when pricing your artwork for further tips.
4 Rules For Pricing Your Artwork

4 Rules For Pricing Your Artwork

As an emerging artist, it can be hard to find a pricing structure you are comfortable with. Selling your artwork for a price too low undervalues the time and effort you’ve taken while selling your art for a price that’s too high could result in fewer sales and artwork piling up. Keep the following rules in mind when pricing your work, and if you would like to learn about pricing formulas take a look through other articles in this section. Do Your Research & Price Accordingly.

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Framing: Five Tips for Emerging Artists

Framing: Five Tips for Emerging Artists

With so many different materials, price points and pieces of advice available to discover, it comes as no surprise that framing is one of the key stumbling blocks experienced during the early stages of one’s creative career. As many within the industry will echo, whereas a carefully selected frame will accentuate, enhance and place a spotlight upon your many hours of creative, emotional and physical energy, a poor framing decision can dramatically detract from your work’s appearance, in turn undoing all of the efforts you have employed. Provided below are a number of tips specifically designed to aid you - an emerging visual artist - through the framing process. We do however appreciate that framing is an art in its own right and thus the advice provided is not exhaustive.